Trustpilot Launches TrustLayer™ to Embed Consumer Trust in AI Decisions

Trustpilot has announced TrustLayer™, a trust intelligence platform built to embed real customer feedback directly into AI-driven business decisions at scale. Introduced live at the HumanX 2025 conference, TrustLayer™ enables companies to apply authentic consumer sentiment to key workflows in search, commerce, procurement, risk assessment, marketing, and investing.

With over 300 million reviews, 190,000 new reviews daily, and 64 million monthly active users, Trustpilot is the world’s largest independent customer feedback platform—uniquely positioned to lead in the AI era.

Embedding Trust Into AI-Powered Decisions

TrustLayer™ addresses a growing challenge in the AI-powered business landscape: ensuring reliable trust signals. As enterprises increasingly adopt AI in critical processes, TrustLayer™ integrates real-time, verifiable customer sentiment to support transparent, accountable decision-making at scale.

Key capabilities include:

• Amplifying authentic consumer voices – Influencing business strategies based on real experiences.

• Embedding trust signals – Powering decisions across search, commerce, procurement, and financial workflows.

• Supporting risk, fraud detection, and compliance – Offering insights into brand integrity, supplier reliability, and financial risks.

How TrustLayer™ Powers Decision-Making

TrustLayer™ integrates seamlessly into various industries and workflows, including:

• AI-driven search, commerce, and social media platforms – Embedding trust signals in search results, recommendations, and transactions.

• Enterprise procurement and supply chain – Enhancing supplier validation, fraud detection, and compliance.

• Financial services and risk modeling – Supporting KYC processes, merchant vetting, and fraud prevention.

• Investment and advisory firms – Strengthening deal sourcing, diligence, value creation strategies, and portfolio management.

• Marketing, social listening, and CRM platforms – Providing real-time insights into consumer sentiment and brand perception.

Insights are delivered via:

• APIs – Embedding real-time trust signals directly into AI and business systems.

• SaaS analytics dashboards – Offering trust intelligence and benchmarking tools.

• Downloadable trust reports – Enabling businesses to monitor brand perception over time.

Industry Partnerships Set New Standards

Trustpilot announced Advent and Felix Capital as flagship Private Equity and Venture Capital partners. Both firms are using TrustLayer™’s insights to strengthen deal sourcing, due diligence, investment strategy, and portfolio management.

Adrian Blair, CEO, Trustpilot, commented: "We believe that trust in the age of AI will be achieved by technology amplifying real human experiences. TrustLayer™ is our next step in ensuring businesses can demonstrate verifiable trust at scale. By embedding consumer sentiment into decision-making, we’re creating a new standard for transparency in AI-powered commerce, risk, and investment."

Carrie Ryan, Chief Strategy Officer, Trustpilot, added: "TrustLayer™ ensures trust isn’t an afterthought; it’s built into the foundation of AI-powered decisions, making them more transparent, accountable, and grounded in real experiences."

Jesse Thomas, Head of Data Science, Advent: “Trustpilot’s independent data is a powerful source of real, authentic customer voices, and we believe TrustLayer™ will allow us to leverage this data to embed deeper insights throughout our deal life cycle and we are excited about the possibilities ahead.”

Angela Chou, Investor, Felix Capital: “Trustpilot has been an important diligence tool for our methods, as it provides an unbiased reflection of customer sentiment, a crucial factor of trust online. We’re excited for the launch of TrustLayer™ and its ability to help us extract more accurate and reliable insights. This ultimately enables us to fulfill our mission of backing the best and most creative entrepreneurs, who realise that to build successful and sustainable businesses, it is the most important to start with the consumer.”

Exclusive Interview: Carolyn Ryan & Jesse Thomas on TrustLayer™'s Impact

Join Carolyn Ryan, Chief Strategy Officer at Trustpilot, and Jesse Thomas, Head of Data Science at Advent, as they share how TrustLayer™ is transforming trust in AI-driven decision-making—and why embedding real consumer sentiment is crucial for business and investment strategies in the AI era. Watch the interview from the 2025 HumanX Conference here:

What’s Next

TrustLayer™ will officially launch in Q3 2025, featuring APIs, a SaaS analytics dashboard, downloadable reports, and integrations across CRM, social listening, and social media platforms. Early access is available now. Businesses interested in partnerships can learn more at Trustpilot Data Solutions.

About Trustpilot

Founded in 2007, Trustpilot is the world’s largest independent platform for customer reviews, with over 300 million reviews and 64 million monthly active users. Headquartered in Copenhagen, Trustpilot operates globally, empowering consumers and businesses to build trust through transparency and authentic feedback. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.

What This Means

TrustLayer™ signals a pivotal step in how businesses can embed trust directly into AI-driven workflows. As AI becomes more central to commerce, investment, and risk management, the need for transparent, verifiable decision-making grows. By integrating real consumer sentiment at scale, TrustLayer™ offers a way for companies to make data-backed choices rooted in genuine customer feedback—not black-box algorithms.

For investors, procurement teams, marketers, and financial services, this means access to a new layer of intelligence that prioritizes trust and authenticity. TrustLayer™ may help reduce risks, improve compliance, and give organizations clearer visibility into their brand reputation and stakeholder relationships in real time.

Ultimately, TrustLayer™ represents a shift toward making trust not just a marketing asset but a measurable, operational component of AI-powered business strategies.

Editor’s Note: This article was created by Alicia Shapiro, CMO of AiNews.com, with writing, image, and idea-generation support from ChatGPT, an AI assistant. However, the final perspective and editorial choices are solely Alicia Shapiro’s. Special thanks to ChatGPT for assistance with research and editorial support in crafting this article.