Samsung Vision AI Debuts at CES 2025 with Personalized Smart Screens

At the CES First Look 2025 event, Samsung unveiled its latest advancements in AI-powered technology, headlined by Samsung Vision AI. This innovation, integrated across the company’s largest TV lineup yet, transforms screens into intelligent companions that enhance daily life with features like real-time translations, dynamic personalization, and seamless smart home integration.

From the Neo QLED and OLED to The Frame and MICRO LED, Samsung’s new displays are redefining the role of screens in entertainment, personalization, and smart living.

Samsung Vision AI: Smarter, Adaptive Screens

Samsung Vision AI enables your TV to be aware of its surroundings, adapt to your preferences, and autonomously deliver intuitive features. This innovation enhances entertainment, streamlines interactions, and integrates effortlessly into your connected lifestyle.

Personalization Features:

• Click to Search: Instantly identifies on-screen content, such as identifying actors or displayed items, without interrupting your viewing experience.

• Live Translate: Provides real-time subtitle translations for live broadcasts in up to seven languages, powered by on-device AI models.

• Generative Wallpaper: Turns screens into personalized art canvases, leveraging generative AI to create unique visuals tailored to your tastes.

Beyond personalization, Samsung Vision AI transforms screens into central hubs for smarter living by enhancing integration with the SmartThings ecosystem:

• Home Insights: Delivers real-time alerts about household environments, including safety notifications and daily updates, directly to your TV or mobile device, whether you're home or away.

• Pet and Family Care: Uses the TV’s camera and speakers to detect unusual behaviors like falls or break-ins, sending real-time alerts, as well as enabling automatic adjustments, such as dimming lights when you fall asleep.

Picture and Sound Enhancements:

On-device AI-powered picture and sound technologies analyze content and surroundings in real time to optimize visuals and audio dynamically, delivering sharper images, clearer sound, and more immersive viewing.

Expanded TV Lineup and Art Store

Samsung’s 2025 TV lineup is its most diverse and feature-rich to date, with options designed to cater to a wide range of viewing preferences and lifestyles. From ultra-high-definition displays to art-inspired models, the lineup showcases Samsung’s commitment to innovation and personalization:

Neo QLED 8K and 4K:

• Samsung’s flagship models deliver unparalleled picture quality with vibrant colors, deeper blacks, and enhanced brightness through AI upscaling pro, auto HDR remastering, adaptive sounds, and color booster.

• AI mode adaptively enhances picture and sound quality using AI-driven content recognition and environment analysis, ensuring an optimal viewing experience in any setting.

• With its ultra-slim, minimalist design, the QN990F delivers a premium home entertainment experience, blending advanced technology with sophisticated aesthetics. Equipped with Samsung's new Glare-Free technology, it ensures stunning 8K visuals in any lighting environment, whether bright or dark.

• The 4K lineup introduces two impressive ultra-large screens in 100” and 115” class sizes. Additionally, Samsung continues to advance OLED technology with three new models, led by the flagship S95F.

OLED Models:

• Known for their stunning contrast and vibrant colors, these displays provide an exceptional viewing experience for cinephiles and gamers alike.

MICRO LED Technology:

• Offers cutting-edge innovation with modular designs that allow for customizable screen sizes.

• Combines exceptional brightness and contrast with long-lasting durability, making it ideal for both home and commercial use.

QLED Models:

• A versatile option with a balance of vibrant colors, brightness, and affordability.

• Ideal for everyday use, providing high-quality performance at various price points.

The Frame Pro:

• An upgraded version of Samsung’s popular The Frame, designed to seamlessly blend into home décor.

• Now includes access to the Samsung Art Store, which is expanding to support Neo QLED, QLED, and MICRO LED models, allowing users to display premium artwork across more devices.

• Generative AI capabilities enable The Frame Pro to create personalized art displays tailored to individual preferences or specific occasions.

• Powered by the NQ4 Gen3 AI processor to improve picture quality

• Wireless One Connect enables flexible installations, seamlessly integrating into any environment for a clean and sophisticated look.

Art Store Expansion:

• The expanded Samsung Art Store brings a world of premium art to even more devices, featuring over 3000 curated pieces of artwork from renowned artists and galleries, including MoMA and the estates of Magritte and Basquiat.

• Users can now curate their displays from a wide selection of artwork, including modern pieces, classic collections, and exclusive partnerships.

• Enhanced by Samsung Vision AI, users can browse, customize, and display artwork in new, personalized ways that adapt to their tastes and home environments.

• Samsung’s diverse lineup redefines the role of TVs, offering solutions that go beyond entertainment to serve as stylish, interactive, and intelligent centerpieces for any home.

Strategic AI Partnerships

Samsung Vision AI is powered by collaborations with leading AI partners, paving the way for even greater innovation:

• Microsoft Copilot: Integrated into 2025 Samsung Smart TVs and monitors, offering personalized content recommendations and advanced productivity tools.

• Future Collaborations: Samsung is working with Google and other AI leaders to expand the capabilities of Vision AI, ensuring its ecosystem continues to grow and adapt.

Shaping the Future of Display Technology

Samsung continues to redefine the role of screens, combining cutting-edge technology with meaningful, personalized experiences. At CES First Look 2025, the company introduced two groundbreaking innovations that showcase its vision for the future of displays.

The Premiere 5:

• The world’s first interactive triple-laser ultra-short-throw (UST) projector, designed to revolutionize home entertainment.

• Features an interactive touch capability, allowing users to engage directly with the projected screen.

• Equipped with Samsung LightWARP technology, enabling projections onto everyday objects for immersive and creative experiences that go beyond traditional viewing.

MICRO LED Beauty Mirror:

• A seamless blend of functionality and style, this mirror display combines the reflectance of a real mirror with Samsung Smart TV capabilities.

• Offers personalized beauty insights by analyzing individual skin types and providing tailored product recommendations.

• Developed in partnership with Amorepacific, Korea’s leading cosmetics brand, this innovation transforms daily self-care routines into high-tech, intuitive experiences.

These advancements reflect Samsung's commitment to reshaping how screens are used, offering tools that integrate into everyday life in smarter, more creative ways.

Sign Up to Stay Updated and Save on 2025 Models

Be the first to know when Samsung's 2025 products become available by registering at Samsung’s website. As a bonus, you’ll receive a $100 credit toward your qualifying pre-order purchase. Don’t miss out on these exciting new innovations!

Awards and Recognition

Samsung’s advancements have not gone unnoticed, with features like Click to Search, Live Translate, AI companion Ballie, and the Smart Monitor M9 with Copilot earning the 2025 CES Innovation Award. These accolades highlight Samsung’s commitment to pioneering intelligent and user-friendly screen technologies.

What This Means

Samsung Vision AI represents a significant leap in integrating AI into everyday technology. By making screens more intelligent and adaptive, Samsung is redefining how users interact with devices, transforming TVs from passive displays into active companions. The company’s expanding ecosystem of AI-powered appliances and seamless integration under one central hub positions Samsung as a leader in the transition from smart homes to fully AI-powered living environments.

Editor’s Note: This article was created by Alicia Shapiro, CMO of AiNews.com, with writing, image, and idea-generation support from ChatGPT, an AI assistant. However, the final perspective and editorial choices are solely Alicia Shapiro’s. Special thanks to ChatGPT for assistance with research and editorial support in crafting this article.