Samsung’s New TVs Turn Food Scenes Into Recipes

Ever wished you could cook a dish you saw on TV? Samsung’s latest feature, Samsung Food, aims to make that dream a reality. Announced at CES 2025, this AI-powered tool built into Samsung’s new TVs can recognize food on your screen and suggest recipes for it.

Available on Samsung’s upcoming QN90F, QN80F, and QN70F models, Samsung Food uses AI to identify dishes and provide step-by-step guidance to recreate them at home. While it won’t cook the food for you, the feature offers a novel way to engage with your favorite cooking shows or food-filled movie scenes.

Samsung Food: The Evolution of a Culinary App

Samsung Food is not an entirely new concept. It originated as Whisk, a food app Samsung acquired in 2019 and rebranded in 2023. The mobile app, available for iOS and Android, already offers meal planning, AI cooking guidance, and the ability to generate recipes from images with its premium version.

The TV version is a more focused experience, designed to recommend recipes based on what it "sees" in the content you're watching. It also integrates with the mobile app, allowing users to track grocery or takeout deliveries directly on their TV.

Samsung describes the feature as "the ultimate AI sous chef," thanks to its ability to:

• Build shopping lists for ingredients based on your fridge’s contents.

• Provide guided steps for cooking recipes.

• Recommend dishes based on screen content.

Challenges for AI-Driven Culinary Tools

While the concept of screen-to-recipe technology is exciting, there’s reason to temper expectations. Similar AI tools, like SideChef’s photo-to-recipe feature, often struggle with accuracy. Even popular AI applications like ChatGPT can falter in translating images into reliable recipes.

There’s also the practicality factor— For some, the novelty of recreating the kouign amann from The Great British Bake Off may be worth it. For others, convenience might still outweigh ambition.

What This Means

Samsung Food showcases the potential of AI to enhance everyday activities, but its success will depend on how well it delivers on its promises. Key implications include:

• Enhanced TV Engagement: This feature offers a fun and interactive way to connect with food content, turning entertainment into real-world inspiration.

• AI’s Role in the Kitchen: If Samsung Food succeeds, it could pave the way for more advanced AI cooking assistants integrated with smart home ecosystems.

• Consumer Expectations: As AI-driven tools become more mainstream, users will expect accuracy and ease of use, making reliability critical to the feature's adoption.

Samsung’s new TVs offer a glimpse into the future of how AI can enhance our daily lives. Whether Samsung Food becomes the go-to AI sous chef remains to be seen, but it’s an intriguing step toward smarter, more interactive technology.

Editor’s Note: This article was created by Alicia Shapiro, CMO of AiNews.com, with writing, image, and idea-generation support from ChatGPT, an AI assistant. However, the final perspective and editorial choices are solely Alicia Shapiro’s. Special thanks to ChatGPT for assistance with research and editorial support in crafting this article.