Samsung Partners with Instacart for Smart Fridge Grocery Shopping

Samsung Electronics has partnered with Instacart to revolutionize the kitchen experience by integrating convenient grocery shopping capabilities directly into its 2025 Bespoke refrigerators. Equipped with cutting-edge AI Vision Inside technology, these refrigerators will allow users to manage their food inventory and place grocery orders seamlessly through Instacart.

This collaboration combines Samsung's proprietary food recognition technology with Instacart's advanced product-matching API, offering a streamlined and intelligent way to restock groceries.

Features of the Partnership

Starting in 2025, Samsung’s Bespoke refrigerator models with screens — including the 32-inch AI Family Hub™+ and the new 9-inch AI Home — will feature this innovative grocery shopping functionality.

Key capabilities include:

• AI Vision Inside: Advanced food recognition technology that identifies and tracks fridge inventory.

• Instacart Integration: Direct access to Instacart’s grocery platform for replenishing items, enabling same-day delivery.

• Smart Updates: Over-the-network (OTN) firmware updates will roll out the functionality to existing AI Family Hub™+ refrigerators.

Through these features, consumers can enjoy greater convenience and efficiency in their kitchens, from inventory management to quick grocery restocking.

Statements from Samsung and Instacart

Samsung emphasizes its dedication to enhancing home experiences with technology. Jeong Seung Moon, EVP and Head of the Consumer Experience Team at Samsung Electronics, stated, “Samsung is working tirelessly to enable a more convenient home experience for our users with innovative technologies. The combination of Samsung’s key technology and Instacart’s outstanding online grocery shopping platform will create a new level of convenience.”

Instacart’s Chief Product Officer, Daniel Danker, echoed the sentiment, saying, “We’ve all dreamt of a refrigerator that could replenish itself, and now thanks to this partnership with Samsung, that’s no longer the stuff of science fiction.”

Smart Forward Updates

As part of its Smart Forward initiative, Samsung plans to enhance the functionality of already-owned appliances through firmware updates. In 2025, AI Family Hub™+ units equipped with AI Vision Inside will receive over-the-network updates to enable the Instacart experience, ensuring long-term value for existing users.

This collaboration underscores Samsung’s commitment to adding value to its products by partnering with forward-thinking technology leaders.

What This Means

The Samsung-Instacart partnership represents a significant leap in smart home innovation. By combining AI food recognition with seamless grocery delivery, Samsung is redefining the role of appliances in everyday life. This integration aligns with growing consumer demand for convenience and automation in managing household tasks.

Looking forward, this development hints at the broader potential of smart home technologies that adapt to user needs. From self-replenishing refrigerators to AI-driven cooking assistants, Samsung’s strategy could set the standard for the future of connected living.

Editor’s Note: This article was created by Alicia Shapiro, CMO of AiNews.com, with writing, image, and idea-generation support from ChatGPT, an AI assistant. However, the final perspective and editorial choices are solely Alicia Shapiro’s. Special thanks to ChatGPT for assistance with research and editorial support in crafting this article.