Author: Alicia Shapiro

Estimated Read Time: 4 minutes

Picsart Partners with Getty Images to Launch Custom AI Image Model

Picsart, a photo-editing startup supported by SoftBank, announced a partnership with Getty Images to develop a custom AI model. This collaboration aims to bring responsible AI imagery to Picsart's 150 million users, including creators, marketers, and small businesses.

Key Features of the Partnership

Exclusive Content Training

• Licensed Content: The AI model will be trained exclusively on Getty Images’ licensed creative content, ensuring high-quality and legally safe image generation.

• Full Commercial Rights: Users will be able to generate unique images with full commercial rights, enabling them to use these assets in various commercial projects.

Advanced Customization

• Picsart’s Editing Tools: Subscribers can use Picsart's extensive editing tools to add to or customize the AI-generated images, enhancing their creative projects.

• Safe AI Creative Tools: By focusing on licensed content, Picsart aims to address rising concerns about AI-generated images and copyright issues, providing a safer alternative for users.

Development and Accessibility

AI Lab PAIR

• Model Development: Picsart’s AI lab, PAIR, is responsible for building the custom model from scratch.

• API Services: The model will be accessible through Picsart’s own API services, broadening its usability for developers and businesses.

Official Statement

Hovhannes Avoyan, CEO of Picsart

• Endless Customization: “Picsart offers endless customization, content, and editing tools for everything from social media ads to website graphics, and this partnership will enable commercially usable AI-generated imagery from a world-class brand.”

• Excitement for Partnership: “We are thrilled to partner with Getty Images, the most prestigious commercial library out there, to bring this to market.”

Future Plans and Integration

Model Launch

• Release Timeline: Picsart plans to launch the custom AI model later this year, expanding its suite of creative tools.

• Video Content Integration: The company is also integrating Getty Images video content into Picsart’s platform, making it available to Plus members.

Previous Partnerships

Responsible AI Imagery

Bria and Runway: Getty Images has previously partnered with AI image generator Bria and Runway, a startup focused on generative AI for content creators, reinforcing its commitment to responsible AI imagery.

Conclusion

Picsart’s collaboration with Getty Images represents a significant step in the development of safe and commercially viable AI-generated imagery. By leveraging Getty Images' licensed content, Picsart aims to provide its users with powerful, customizable tools that adhere to copyright standards, ensuring a responsible approach to AI creativity.