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OpenAI Tests SearchGPT for Enhanced AI Search

OpenAI Tests SearchGPT for Enhanced AI Search

Alicia Shapiro
July 26, 2024 • Estimated Reading Time: 5 minutes

An interface showcasing the SearchGPT prototype by OpenAI. The screen displays a search bar at the top with the text "SearchGPT" and an example query about the benefits of AI in healthcare. Below the search bar, there are visually appealing results including text, images, and a video thumbnail. Each result has a clear link to the source, with one of the links highlighted. The background is sleek and modern, with subtle gradients and minimalistic design elements that emphasize the advanced AI technology and ease of use

OpenAI Tests SearchGPT for Enhanced AI Search

OpenAI is testing SearchGPT, a new prototype that offers advanced AI search features to deliver fast and timely answers with clear and relevant sources. This prototype will initially be available to a small group of users and publishers for feedback, with plans to integrate the best features into ChatGPT.

The SearchGPT prototype interface with a search bar and a query about music festivals in Boone, North Carolina. The background is minimalistic, emphasizing the search bar and the clean, user-friendly design of the interface.

Image Source: SearchGPT Prototype

Faster and Easier Searches

SearchGPT provides real-time information from the web, offering up-to-date results with clear links to relevant sources. This new approach aims to simplify finding information by enhancing the conversational capabilities of AI models, making searches more intuitive and natural. Users can ask follow-up questions as they would in a conversation, receiving visual responses with images and videos for better understanding.

A SearchGPT interface displaying a user query about planting tomatoes in Minnesota. The results show a detailed answer with an example query about the best tomatoes to plant in July in Minnesota, including specific tomato varieties with images and descriptions

Image Source: SearchGPT Prototype

Supporting Publishers and Creators

SearchGPT is designed to quickly and directly respond to questions with the most current information available, helping users connect with publishers through clear attribution and links. OpenAI is committed to supporting a thriving ecosystem of publishers and creators. By prominently citing and linking to sources in search results, SearchGPT helps users discover high-quality content and engage more deeply with publisher sites. This new search experience aims to balance technology with the needs of journalism and content creation, providing multiple opportunities for user engagement.

A SearchGPT interface displaying information about the 2024 Summer Olympics in Paris. The answer includes the start and end dates of the event, with a source link to Reuters

Image Source: SearchGPT Prototype

Publisher Partnerships and Controls

SearchGPT has been developed in collaboration with publishers, incorporating their feedback to improve the experience. Publishers will have the ability to manage how their content appears in SearchGPT, ensuring more control over their presence in search results. Importantly, sites can be included in search results even if they opt out of training OpenAI’s generative AI models.

Feedback and Future Integration

OpenAI is keen to learn from both users and publishers about the best ways to engage with AI search products. Feedback from this prototype phase will help shape the future integration of these features into ChatGPT. Feedback can be submitted by email to: [email protected]. Users and publishers interested in trying SearchGPT can sign up for the waitlist at ChatGPT Search Waitlist.

Quotations from Industry Leaders

“AI search is going to become one of the key ways that people navigate the internet, and it's crucial, in these early days, that the technology is built in a way that values, respects, and protects journalism and publishers. We look forward to partnering with OpenAI in the process, and creating a new way for readers to discover The Atlantic.”

Nicholas Thompson, CEO of The Atlantic

“Sam and the truly talented team at OpenAI innately understand that for AI-powered search to be effective, it must be founded on the highest-quality, most reliable information furnished by trusted sources. For the heavens to be in equilibrium, the relationship between technology and content must be symbiotic and provenance must be protected.”

Robert Thomson, Chief Executive, News Corp

Join the Waitlist and Get More Information

If you're interested in trying SearchGPT, sign up for the waitlist. For more information about publisher controls and OpenAI’s bots, visit the website.