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Meta Launches AI Studio for Creating Custom AI Characters

Meta Launches AI Studio for Creating Custom AI Characters

Alicia Shapiro
July 30, 2024 • Estimated Reading Time: 6 minutes

A vibrant and user-friendly interface of Meta's AI Studio, showcasing users creating custom AI characters. The scene includes diverse characters being developed on screens, with options for customizing names, personalities, tones, avatars, and taglines. The background highlights a creative and collaborative environment with people interacting and sharing their AI creations. The interface elements emphasize ease of use, with colorful templates and intuitive design, reflecting the platform's accessibility for users without technical skills

Meta Launches AI Studio for Creating Custom AI Characters

Meta has introduced AI Studio, a new platform that allows users to create, share, and discover custom AI characters without the need for technical skills. Built on Llama 3.1, AI Studio is designed to make AI creation accessible to everyone.

Creating Custom AI Characters

AI Studio empowers anyone to create AI characters that can entertain, provide advice, generate memes, and much more. Creators can also design AI characters as extensions of themselves to handle common DM questions and story replies, helping them engage with more people. The platform is now rolling out in the US, offering a new way for individuals to interact with AI.

How to Use AI Studio

Users can create AI characters at ai.meta.com/ai-studio or through the Instagram app. The platform offers a variety of prompt templates and the option to start from scratch. Whether it's teaching cooking, helping with Instagram captions, or generating memes, the possibilities are endless. These AI characters can be kept private or shared with followers and friends, and they can be made available for discovery and interaction on Instagram, Messenger, WhatsApp, and the web.

Getting Started with AI Studio

To begin building an AI character, visit ai.meta.com/ai-studio or start a new message on Instagram and tap “Create an AI chat.” From there, users can customize their AI character’s name, personality, tone, avatar, and tagline. Meta provides a step-by-step guide with expert tips to help bring AI characters to life.

Screenshot of the "Create an AI character" interface, showing options to create a custom AI character or select predefined AI character templates, including "Fellow fan" with a woman holding popcorn.

Image Source: Meta

Two screenshots of the "Create an AI character" interface. The first shows a "Hide behind your popcorn" horror movie fan character description. The second shows an "Analyzing the octagon" MMA enthusiast character description

Image Source: Meta

Two screenshots of the "Create an AI character" interface. The first shows a character creation screen with details being filled for an MMA enthusiast named "The Analyst." The second shows the finalized character description for "The Analyst."

Image Source: Meta

Examples of AI Characters

Here are some AI characters created by notable individuals:

Eat Like You Live There!: Chef Marc Murphy’s AI offers personalized tips for embracing local dining customs while traveling.
What Lens Bro: Photographer and videographer Angel Barclay’s AI provides tips on finding the perfect lens for shots.
Flip Pawsitive Affirmation Dog: Actor and pet advocate Rocky Kanaka’s AI-powered dog delivers personalized positive affirmations.
Sammy The Stress Ball: Meme creator Assistants vs. Agents designed an AI character to help users manage stress during their workday.

AI Studio for Instagram Creators

Instagram creators can use AI Studio to set up AI characters that act as extensions of themselves, answering common DM questions and story replies. These creator AIs can share facts, link to favorite brands and past videos, and more, helping creators reach more fans. Creators can customize their AI characters based on their Instagram content, topics to avoid, and links to share. Through Instagram's professional dashboard, creators can control auto-replies and decide who their AI responds to, with responses clearly labeled for transparency.

Two screenshots promoting the creation of an AI for creators. The first screenshot highlights an introduction to AI for creators. The second screenshot explains the benefits of engaging more fans with a personalized AI, with options to create and customize the AI.

Image Source: Meta

Safety and Responsibility

Meta has implemented policies and protections to ensure AIs are used responsibly and safely, making interactions with AI characters fun and helpful.

Future Prospects

AI Studio is just the beginning of Meta’s vision to enable everyone to harness the creative capabilities of AI. With this platform, Meta is taking the first steps towards a future where AI creativity is accessible to all.