LinkedIn and Adobe Partner to Protect Creators' Content from AI Misuse

LinkedIn and Adobe have teamed up to strengthen online content authenticity, unveiling a new "Verified on LinkedIn" badge. The partnership merges LinkedIn’s identity verification tools with Adobe’s content validation system, offering a streamlined way for creators to protect and authenticate their work across platforms.

"Using Verified on LinkedIn, users will be able to use the verifications they've completed on LinkedIn to show who they are across the different online platforms they use, boosting trust, confidence, and credibility," said Oscar Rodriguez, LinkedIn's vice president of trust.

How It Works

• LinkedIn users who complete identity, workplace, or educational verifications can now link these credentials to Adobe's Content Authenticity app.

• Verified users will see a "Verified on LinkedIn" badge attached to their content and profiles.

• When verified creators post on LinkedIn, the platform will automatically tag the content with authenticity credentials.

Adobe's content authenticity app, currently in public beta, allows users to embed credentials in images and photos. This system supports Adobe’s broader Content Authenticity Initiative, an effort to safeguard digital content as AI-generated media proliferates.

Industry-Wide Movement Toward Content Provenance

Adobe and LinkedIn’s collaboration builds on wider industry efforts like the Coalition for Content Provenance and Authenticity (C2PA), a nonprofit-led initiative. Other platforms, including TikTok, have also introduced similar verification tools to boost content trustworthiness.

LinkedIn’s verification badge is already being extended to platforms like TrustRadius, G2, and UserTesting. LinkedIn encourages additional companies to adopt its free identity verification system to help standardize trust across the internet.

What This Means

This partnership signals a growing urgency to protect original digital work as AI-generated content becomes harder to distinguish. By connecting identity verification and content authentication, Adobe and LinkedIn aim to create a safer, more trustworthy digital space for creators.

Trust will be the new currency in the era of AI—and those who invest early will lead the way.

Editor’s Note: This article was created by Alicia Shapiro, CMO of AiNews.com, with writing, image, and idea-generation support from ChatGPT, an AI assistant. However, the final perspective and editorial choices are solely Alicia Shapiro’s. Special thanks to ChatGPT for assistance with research and editorial support in crafting this article.