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How AI Search Optimization Is Changing SEO: Expert Insights

Author

Alicia Shapiro
April 28, 2025 • Estimated Reading Time: 3 minutes

A flat-style digital illustration comparing AI Search Optimization and Traditional SEO. The background is dark blue with two sections divided by a vertical line and an orange circle labeled "VS" at the center. On the left side, an orange silhouette of a human head with circuit lines represents artificial intelligence. Below the head is a computer monitor displaying the text "AI Search Optimization" and a search bar with a magnifying glass icon. On the right side, another computer monitor displays a traditional webpage layout with a search bar at the top, blocks of text, and a small image, representing Traditional SEO. Above each monitor, bold white text labels the sections respectively. A small blue network diagram appears above the Traditional SEO monitor, symbolizing traditional link-building strategies.

Image Source: ChatGPT-4o

How AI Search Optimization Is Changing SEO: Expert Insights

As AI-driven search engines like Perplexity, ChatGPT, and Google's Search Generative Experience (SGE) continue to grow, the rules of SEO are beginning to evolve.

In a recent MarketingProfs article, expert Joe Warnimont explores the emerging practice of AI search optimization and how it differs from traditional SEO methods. Rather than focusing solely on keyword rankings and backlinks, AI search optimization emphasizes creating authoritative, clear content that AI models can easily summarize, cite, and recommend.

As more search activity shifts toward AI platforms, understanding this new optimization landscape is becoming increasingly important for brands and marketers.

Editor’s Note: This article was created by Alicia Shapiro, CMO of AiNews.com, with writing, image, and idea-generation support from ChatGPT, an AI assistant. The final perspective and all editorial decisions are solely Alicia Shapiro’s.

This piece summarizes key insights from an original article published by MarketingProfs. To read the full source article, please visit the link above. Special thanks to ChatGPT for assistance with research and editorial support.