Google Shopping Transforms with AI: Personalized Results and Deals

Google is rolling out a significant transformation of Google Shopping, designed to help users find exactly what they need with personalized recommendations, price comparisons, and innovative AI-powered tools. The new platform, rebuilt from the ground up using AI, provides a more tailored shopping experience that taps into Google’s 45 billion product listings and integrates its cutting-edge Gemini models to offer users dynamic shopping options.

Upgrading Shopping Research with AI-Powered Insights

The revamped Google Shopping uses artificial intelligence to simplify and speed up shopping research. Now, when users search for a specific product, they’ll receive an AI-generated brief that highlights key considerations for their purchase and recommends relevant products. For example, a search for “Men’s winter jacket for Seattle” might generate a brief that explains the essential features of a jacket suitable for the region’s weather, including why specific products match the criteria. Users can then explore product recommendations and access dynamic filters to customize their search further, such as finding a size or checking local availability.

This enhanced experience also integrates Google’s virtual try-on feature, powered by generative AI and augmented reality (AR), allowing users to see how products like clothing will look before purchasing.

Personalized Shopping Results and Experiences

To make shopping even more personalized, the new Google Shopping homepage will feature a custom feed with shoppable products and videos tailored to user preferences. Whether it’s a recent search or ongoing product research, users can seamlessly pick up where they left off, thanks to this personalized feed. And for those who want more control over their shopping experience, preferences can easily be managed and updated through the Shopping menu. The new Google Shopping is now available in the U.S., accessible through the Shopping Tab on Google Search or by visiting shopping.google.com.

Deal-Finding and Price Comparison Tools

Google understands that finding the best prices is critical to shoppers. The transformed platform includes price comparison, price insights, and price tracking tools throughout the shopping process. Users can also access a dedicated Deals page, which offers personalized discounts and price drops from a wide range of stores, all in one place.

Brands will also benefit from this transformation, as Google is continually developing more ways for brands to connect with shoppers, from assistive AI tools to enhanced product listings and rich ad formats.

AI-Generated Briefs Labeled as Experimental

As you explore the new Google Shopping, you may notice an “experimental” label on the AI-generated briefs. This label indicates that while the feature aims to offer helpful insights, it may not always be perfect. Google encourages users to provide feedback through the three-dot menu on each brief to help improve the experience.

What This Means for AI and Online Shopping

Google’s use of AI in its revamped Shopping experience marks a significant leap in the evolution of online shopping. By personalizing the shopping journey and leveraging advanced AI models like Gemini, Google is setting a new standard for how users find, research, and purchase products online. For shoppers, this means faster and more accurate results, along with greater convenience. For retailers, the introduction of AI-powered shopping tools offers new opportunities to reach potential customers, especially as e-commerce continues to grow and innovate.