Gatorade Launches AI-Powered Bottle Customization with Adobe Firefly

Gatorade has unveiled an exciting new feature on its Gatorade iD free membership platform—generative AI-powered design tools that allow athletes to create personalized Gatorade Squeeze Bottles. In collaboration with Adobe Firefly, Gatorade’s new customizer tool offers nearly endless personalization options, helping athletes express their unique styles through one-of-a-kind designs.

Personalization Elevated: AI Meets Athlete Self-Expression

Gatorade’s custom bottle designs, already a hit with some of the world's most iconic athletes, just reached the next level with AI-driven creativity. By simply entering their favorite sports, hobbies, or design ideas into a search box, athletes can unlock millions of different design combinations. Users can also choose from various colors and themes to make the Gatorade Squeeze Bottle uniquely their own.

Adobe Firefly Powers Creative Freedom

Adobe Firefly, a set of generative AI APIs built for commercial use, plays a crucial role in scaling the personalization options for Gatorade iD. Through Firefly’s creative capabilities, athletes can generate custom images that fit seamlessly with the iconic Gatorade bottle design. The user-friendly platform was designed with user experience in mind, thanks to a collaboration with digital product agency Work & Co, part of Accenture Song.

Unveiled at Adobe MAX 2024

The new AI-powered personalization experience was showcased at the Adobe MAX 2024 Creativity Conference by Xavi Cortadellas, Gatorade’s Sr. Director of Marketing, Athletic Equipment, and Leon Imas, Vice President of Design at PepsiCo. They demonstrated how athletes can use the Gatorade iD platform to bring their creative visions to life.

Athlete-Focused Innovation

Gatorade has long been at the forefront of innovation in athletic equipment, and the integration of AI-generated designs continues that legacy. "Now athletes everywhere can have fun with our AI tool in a way that's approachable and uniquely on-brand," said Cortadellas. Imas added, "We crafted a special experience for our athletes to feel like a Gatorade pro, creating styles, themes and structure references that Firefly pulls from to make all generated bottle designs uniquely Gatorade, and special to you." Available exclusively on Gatorade.com, this tool gives users two free designs and allows them to earn more points through the loyalty points system. Designs will be stored in the user's profile, allowing them to revisit and edit at any time.

Pioneering One-to-One Personalization

Adobe’s Vice President, Hannah Elsakr, emphasized how Gatorade is pushing the boundaries of personalized customer experiences through AI. By utilizing Adobe Firefly’s generative AI capabilities, Gatorade is giving athletes the opportunity to design highly customized squeeze bottles—a step toward broader personalization in sports equipment.

The Future of AI and Athlete Personalization

Athletes are increasingly seeking ways to make their gear unique, and Gatorade is one of the first brands to leverage AI to meet this demand. This is just the beginning of how Gatorade will continue using AI to fuel innovation in athlete personalization, providing tools that allow athletes to express their individuality on and off the field.

What This Means for the Future

The launch of Gatorade’s AI-powered customization marks a significant step forward in personalized product design, merging athletic needs with cutting-edge technology. As AI continues to evolve, it will undoubtedly fuel further opportunities for brands to offer unique, scalable personalization experiences. Gatorade's integration of generative AI sets a new standard for how athletes can creatively engage with the products they use every day. To design your bottle, you can go to gatorade.com and create your own unique Gatorade Squeeze Bottle for $34.99 through Gatorade iD, the brand's free membership platform.