Gamelight Wins Best Use of AI at Global Performance Marketing Awards

Gamelight has been recognized for its innovative AI algorithm, winning the "Best Use of AI" award at the Global Performance Marketing Awards held in London this Monday. This accolade underscores Gamelight's role as a leader in AI-driven mobile marketing, especially in addressing the challenges mobile game publishers face in user acquisition and retention.  

The Global Performance Marketing Awards celebrate top advertisers and technology providers from regions across North America, MENA, APAC, LATAM, and Europe, showcasing Gamelight's ability to push the boundaries of mobile marketing innovation.

Gamelight's success stems from its powerful AI algorithm, which analyzes users' gaming behavior, demographic data, and engagement patterns. This allows the platform to predict and recommend games tailored to individual preferences, enhancing user satisfaction and boosting retention rates. By transforming data into actionable insights, Gamelight enables publishers to scale their advertising campaigns effectively.

Gunay Aliyeva, co-founder of Gamelight, stated, “This award shows how our innovative AI algorithm is changing mobile marketing. In the future, we will continue to work hard for publishers' long-term success.”  

Gamelight has also significantly contributed to elevating rewarded user acquisition (UA) from a secondary marketing channel to a primary growth driver for game publishers. By leveraging AI and advanced data analytics, Gamelight has inspired a shift in the industry, prompting other companies to adopt similar models and fueling growth within the rewarded marketing ecosystem.  

In addition to winning Best Use of AI, Gamelight has been recognized as the Top Rewarded Source in the latest AppsFlyer Performance Index. In the previous index, Gamelight was already ranked among the top three platforms in several categories. This year, it not only excelled in the rewarded space but also achieved #2 rankings across all media sources in key verticals and regions, including casual gaming in Western Europe, Japan, and South Korea. Earlier this year, Gamelight was also recognized as a top three UA platform at the PG Awards and the Vega Awards, and as the Best Mobile Games Marketing Platform at the Martech Breakthrough Awards. These accomplishments underscore Gamelight’s commitment to delivering high-quality user acquisition at scale. 

Looking ahead, Gamelight remains committed to advancing its AI technology and empowering game publishers worldwide. As the mobile gaming industry continues to grow, Gamelight is poised to lead the way, providing innovative tools and insights that will shape the future of user acquisition. 

Key takeaways:

• Gamelight won the "Best Use of AI" award at the Global Performance Marketing Awards, establishing its leadership in AI-driven mobile marketing.

• The company’s success comes from its powerful AI algorithm, which analyzes

  user behavior and preferences to provide personalized game recommendations, improving user satisfaction and retention.

• This year, Gamelight also received multiple other awards, including recognition as the Top Rewarded Source in the latest AppsFlyer Performance Index.

• Gamelight has also helped turn rewarded user acquisition (UA) into a key growth driver for game publishers, encouraging other companies to adopt similar strategies.

• In the future, Gamelight will keep focusing on advancing its AI technology and supporting game publishers in user acquisition.