Gamelight Ranked #1 Rewarded Source in the AppsFlyer Performance Report

Gamelight, the AI-powered user acquisition platform for mobile games, has been ranked as the #1 rewarded source globally in the latest AppsFlyer Performance Index, solidifying its position as a leading mobile marketing platform. This prestigious recognition underscores Gamelight’s success across various genres and regions, including its swift expansion into Japan and South Korea, where it also ranks among the top platforms.

Revolutionizing the Rewarded User Acquisition Landscape

The AppsFlyer Performance Index, a benchmark in mobile advertising, annually ranks top media sources. This latest edition spotlights Gamelight's ascendancy as a rewarded platform. Through its cutting-edge technology and fresh approach, Gamelight has turned rewarded user acquisition (UA) into a crucial growth engine for game developers worldwide.

This evolution has propelled Gamelight to the #1 spot in rewarded marketing, outpacing many industry veterans. Moreover, Gamelight has cemented its position as a leading mobile marketing platform, known for delivering outstanding outcomes across multiple categories.

In the previous AppsFlyer Performance Index, Gamelight was already ranked among the top three platforms in several categories, demonstrating consistent growth and influence. This year, it has not only excelled in the rewarded space but has also achieved #2 rankings across all media sources in key verticals and geos, including Casual gaming in Western Europe, Japan, and South Korea. These accomplishments highlight Gamelight’s commitment to delivering high-quality user acquisition at scale.

Breaking into Key Markets: Japan & South Korea

Gamelight's recent push into Japan and South Korea has yielded top spots across both regions. In these key mobile gaming markets, Gamelight has clinched leading positions, especially in the Casual gaming sector, where it stands among the top performers.

These wins show Gamelight's knack for tweaking its rewarded UA tactics to fit different markets, further cementing its global reach and impact.

Gamelight's Impact: Transforming Rewarded User Acquisition Landscape

Since its launch, Gamelight has been a driving force in elevating rewarded UA from a secondary user acquisition channel to a primary focus for game publishers. Its innovative use of an advanced AI algorithm and data analytics has inspired new companies to adopt the model, driving a wave of growth in the rewarded marketing ecosystem.

Gamelight’s powerful AI algorithm meticulously analyses user behaviour and preferences, allowing Gamelight to deliver highly targeted and effective campaigns. This AI-powered precision targeting matches users with games they’re most likely to enjoy, boosting retention rates and maximising lifetime value (LTV). By prioritising key performance indicators (KPIs) like ROAS, LTV, and long-term retention, Gamelight consistently drives outstanding results, providing its partners with a competitive advantage in user acquisition and revenue growth.

The company’s influence has been particularly visible in bringing iOS to the forefront of rewarded advertising, expanding its presence across platforms and reshaping industry standards. Previously, iOS had a relatively small presence in rewarded channels. However, Gamelight’s impact has shifted the landscape, prompting more companies to adopt Gamelight’s product model and implement similar strategies.

Gamelight's impact has notably elevated iOS in rewarded advertising, broadening its reach and transforming industry norms. Before, iOS had limited visibility in rewarded channels. Now, Gamelight's influence has altered the market, inspiring other firms to embrace their product model and implement comparable approaches. This shift has significantly changed the advertising landscape across platforms.

Conclusion: Gamelight Leads the Pack in Mobile Marketing

Gamelight's top ranking in the AppsFlyer Performance Index as the premier rewarded source and leading mobile marketing platform underscores its ongoing dominance. The company's growth in Japan, South Korea, and Western Europe demonstrates its knack for delivering high-quality user acquisition and outshining major rivals.

As rewarded UA strategies evolve, Gamelight remains at the cutting edge, assisting game publishers globally in fine-tuning their campaigns and achieving remarkable growth. This recent recognition in the AppsFlyer Performance Index paves the way for further innovation and triumphs in the mobile gaming industry.