Captions App Launches AI Social Media Manager for Websites

Captions, an AI-powered video editing app, is introducing a new tool designed to manage content publishing for websites. The AI-driven social media manager automates the process of generating and scheduling video content, focusing primarily on Instagram Reels and TikTok. This tool scans a website’s content, keywords, and services to create a tailored content plan, producing videos based on the site’s key topics and trends.

Tailored Content for Small Businesses

The new tool is designed to help small businesses create engaging video content without needing specialized skills in video production. For example, a café could highlight its chefs and dishes, while a dental clinic could create videos about its services. The AI tool even takes seasonal trends into account when creating its content strategy.

AI Video Creation Based on Prompts

Earlier this year, Captions introduced a feature that generates and edits videos based on prompts using 12 AI characters. The new social media manager expands on this by using the site’s content and relevant trends to generate prompts and create videos automatically. Businesses can upload their profiles to create a digital twin, allowing the AI to generate videos featuring a virtual representation of their brand. Additionally, companies can incorporate their logos, custom colors, and fonts into the videos for brand consistency.

Addressing Concerns About AI-Generated Content

When asked about the potential impact of AI-generated videos on authenticity, Gaurav Misra, CEO of Captions, emphasized that the tool is meant to assist businesses without the resources to create high-quality content themselves. “These businesses aren’t necessarily trying to go viral. I think they want to have a presence online and they want something that people will understand about their business. And that’s kind of what we help people achieve here,” Misra explained. The tool allows them to produce engaging, understandable content without needing to master video production from scratch.

Future Plans for Enhanced Customization

Captions has plans to expand the tool’s capabilities further by allowing businesses to upload additional pages beyond their website, giving the AI even more content to work with for creating tailored videos.

Recent Funding and Focus on AI Development

In July, Captions raised $60 million in Series C funding from investors including Kleiner Perkins, Sequoia Capital, and Andreessen Horowitz, with new participants like Adobe Ventures, HubSpot Ventures, and Jared Leto joining in. The company plans to invest these funds in further enhancing its AI capabilities, aiming to create a future where businesses can produce video content without needing to record or edit manually.

Subscription Plans for AI Social Media Manager

Captions’ new AI-powered social media manager is available to users subscribed to the Max plan ($25/month) and the Scale plan ($70/month), offering businesses a cost-effective way to streamline their video content creation process.

What This Means for the Social Media Agency Industry

The introduction of AI-powered tools like Captions’ social media manager could significantly impact the social media agency landscape. By automating content creation, scheduling, and trend analysis, these tools enable businesses to manage their online presence without needing a dedicated team. As AI continues to evolve, small businesses and startups may increasingly rely on such solutions, potentially disrupting traditional social media management services.