Apple’s “Atlas” Study Signals New Smart Glasses In Development

Apple has reportedly begun exploring smart glasses as part of its push into augmented and virtual reality. According to Bloomberg, the company launched an internal study, codenamed “Atlas,” last week, inviting select employees to provide feedback on smart glasses concepts. This employee-driven approach aligns with Apple’s typical strategy of gathering feedback within the company to maintain confidentiality.

Growing Momentum for Smart Glasses

• Feedback Focused on Smart Glasses: An internal email to employees noted Apple’s focus on “testing and developing products that all can come to love,” and hinted at the potential for a user-friendly AR device beyond the Vision Pro.

• The Competition: Apple’s venture into smart glasses follows Meta’s partnership with Ray-Ban, which offers a simpler and more affordable smart glasses model. Unlike the Vision Pro, which costs $3,499, these Ray-Ban glasses feature basic functions like music streaming and hands-free calling without AR displays. Apple appears motivated to deliver a lighter, more accessible AR experience.

Industry Shifts and Competitive Insights

Meta’s “Orion” project, which incorporates micro LED projectors for on-glass displays, demonstrates the growing appeal of lightweight, wearable AR tech. While Orion is still in development, it highlights the industry’s drive toward compact and affordable devices—an area Apple is likely to target with its future smart glasses.

Looking Ahead

Although Apple’s smart glasses are likely years away from market, “Atlas” underscores the company’s commitment to wearable AR tech. In the meantime, Apple is focused on refining its Vision Pro with more affordable options and a second-generation device. If successful, Apple’s smart glasses could bring AR technology to a wider audience, signaling a shift toward accessible, everyday wearable tech.

Editor’s Note: This article was created by Alicia Shapiro, CMO of AiNews.com, with writing, image, and idea-generation support from ChatGPT, an AI assistant. However, the final perspective and editorial choices are solely Alicia Shapiro’s. Special thanks to ChatGPT for assistance with research and editorial support in crafting this article.