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Apple Delays AI and iOS 18 Features in EU Due to DMA Concerns

Author

Alicia Shapiro
June 21, 2024 • Estimated Reading Time: 3 minutes

A modern iPhone displaying new AI features on its screen, with a European Union flag in the background. The image includes visual elements of technology, such as digital data streams and app icons. The atmosphere is tense, highlighting the regulatory concerns and the intersection of technology and law

Apple Delays AI and iOS 18 Features in EU Due to DMA Concerns

At the WWDC 2024 keynote, Apple unveiled several new features for iPhone users, set to launch later this year. These include Apple Intelligence, iPhone Mirroring with iOS 18 and macOS Sequoia, and SharePlay Screen Sharing. However, Apple has announced that these features will not be available in the EU due to concerns related to the Digital Markets Act (DMA).

Regulatory Challenges

Apple expressed its concerns in a statement seen by Bloomberg, citing potential risks to user privacy and data security. “We are concerned that the interoperability requirements of the DMA could force us to compromise the integrity of our products,” Apple stated.

The company has been adapting to the DMA since iOS 17.4, which required changes such as allowing third-party app stores and payment systems, and offering browser choices during smartphone setup. These adaptations have raised further complexities for Apple in launching new features in the EU.

Feature Delays

Due to these regulatory challenges, Apple has decided to delay the introduction of Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing for European users. The company is concerned that the DMA could require it to open these technologies to third-party developers, similar to how Android allows mirroring and third-party AI models.

Apple announced its new AI features, including a partnership with OpenAI, just two weeks ago. These features are considered crucial for encouraging customers to upgrade to new iPhones. However, due to the regulatory uncertainties, Apple will not roll out these flagship features in Europe this year.

Ongoing Regulatory Battle

This announcement follows reports that Brussels regulators are preparing to accuse Apple of violating DMA rules. Apple and the EU have been in a regulatory standoff for months, with the EU probing Apple's compliance with the new competition rules.

Future Developments

As this regulatory issue develops, Apple continues to work on ensuring its products comply with EU regulations without compromising user privacy and data security. The outcome of this regulatory battle will significantly impact how Apple introduces future features in the European market.