Amazon's AI Shopping Guides Simplify Product Research

Amazon is simplifying the way we shop with the introduction of AI Shopping Guides, a new feature designed to make product research easier and faster. Leveraging generative AI, Amazon brings together product recommendations and shopping guidance across over 100 product types. Whether you’re looking for a new TV, the best running shoes, or even dog food, these AI Shopping Guides aim to reduce the time spent researching and help you make informed purchases.

These guides are available to all U.S. Amazon customers with access through the U.S. app (iOS and Android) and mobile website for more than 100 product types, ranging from TVs and area rugs to face moisturizers and camping gear.

The guides consolidate key details, such as the latest technologies, essential features, recommended brands, and customer insights, to make it easy for shoppers to learn about unfamiliar products. Instead of spending hours researching different options, you can use these guides to quickly identify the best product based on your preferences.

Personalized Shopping Experience

Each AI Shopping Guide is tailored to provide a highly relevant selection of products based on your shopping needs. This personalized experience ensures that you see products that match your criteria, whether it's finding the right camping tent for a backpacking trip or the ideal running shoes for wet weather. The guides seamlessly transition from learning mode to browsing a curated selection of products, making the shopping experience more intuitive.

Rufus: Your AI Shopping Assistant

Amazon’s AI Shopping Guides also include the support of Rufus, Amazon's generative AI-powered shopping assistant. Rufus is available to answer any additional questions that arise while you shop, ensuring you have all the information you need to make a confident purchase. With Rufus, you can ask about product features, comparisons, or even general shopping advice.

Built with Amazon Bedrock

The AI Shopping Guides are built using Amazon Bedrock, which provides scalable access to the latest foundation models and AI tools that enable Amazon to efficiently create and expand these guides. By utilizing large language models (LLMs), the guides can provide up-to-date and comprehensive information about various product types, including features, use cases, and customer preferences. This dynamic approach ensures that shoppers always have access to the most current and relevant information.

Exploring AI Shopping Guides

AI Shopping Guides are integrated into the shopping experience to make finding the right product easier. They can automatically appear in search suggestions when appropriate, and users can click on them to start exploring a guide. Additionally, shoppers can visit Amazon.com/AIShoppingGuides or click the “Keep Shopping For” card on the homepage to find guides relevant to their recent activities.

Future of Shopping with AI

Amazon plans to expand the availability of AI Shopping Guides to cover more product types in the coming months. Alongside other AI-powered features like Rufus, review highlights, Fit Review Highlights, visual search, and AI-generated product information, these guides aim to transform the way we research, explore, and purchase products. By simplifying product research and offering personalized recommendations, Amazon’s AI Shopping Guides make it easier to find exactly what you need without the time-consuming effort.