Amazon AWS Launches Agentic AI Group to Advance Automation

Amazon Web Services (AWS) has launched a new group dedicated to agentic artificial intelligence (AI)—a technology designed to automate tasks without requiring user prompts, according to an internal email obtained by Reuters on Tuesday.

A Major AI Initiative

The new group will be led by Swami Sivasubramanian, a longtime AWS executive previously serving as vice president of AI and data. He will report directly to AWS CEO Matt Garman, who described agentic AI as a potential multi-billion-dollar business for AWS.

"Agentic AI has the potential to be the next multi-billion business for AWS," Garman wrote in the email, emphasizing the company's commitment to advancing AI automation.

What is Agentic AI?

Unlike traditional AI, which requires users to initiate actions, agentic AI takes proactive steps on behalf of users. Amazon has already begun integrating some of these capabilities into its products—most notably with an updated version of Alexa, set to roll out to select customers later this month.

"We have the opportunity to help our customers innovate even faster and unlock more possibilities, and I firmly believe that AI agents are core to this next wave of innovation," Garman wrote.

Broader AWS Restructuring

Alongside the launch of the agentic AI group, AWS senior vice president Peter DeSantis announced a broader reorganization within AWS. In an internal email, DeSantis detailed several structural changes aimed at accelerating innovation:

• Bedrock and SageMaker, two key AI divisions, will be moved under AWS' compute organization.

• Hardware engineering will also shift under compute.

• A new group combining customer experience and commerce is being established.

DeSantis said these changes will help "accelerate innovation" across AWS, which remains Amazon’s most profitable division.

What This Means

AWS’ push into agentic AI marks a shift toward AI systems that act proactively, rather than waiting for user input. This could reshape industries by making AI-powered automation more intelligent, efficient, and user-friendly.

• Smarter AI Assistants – Future AI systems may handle complex tasks independently.

• Enterprise Automation Growth – Businesses could rely more on AI to streamline operations.

• Industry Competition – AWS’ move may push rivals like Microsoft and Google to accelerate their own agentic AI efforts.

With AWS at the forefront of cloud-based AI, this new division could position Amazon as a leader in the next phase of AI-driven automation, shaping the future of intelligent digital assistants and enterprise AI solutions.

Editor’s Note: This article was created by Alicia Shapiro, CMO of AiNews.com, with writing, image, and idea-generation support from ChatGPT, an AI assistant. However, the final perspective and editorial choices are solely Alicia Shapiro’s. Special thanks to ChatGPT for assistance with research and editorial support in crafting this article.