AI Transforms Advertising: moomoo's Bold NYC Campaign Debuts

Artificial Intelligence is reshaping creativity across industries—most recently making waves in advertising with the launch of moomoo’s latest multiplatform campaign. Known, the acclaimed agency behind the campaign, used advanced AI tools to craft a striking visual takeover at New York City's iconic Grand Central Station, signaling a bold step forward for the innovative financial trading app.

See moomoo’s bold new AI-powered campaign in action—click the image to watch how the orange bull takes over NYC streets.

AI-Enhanced OOH Visuals Captivate Commuters

At the heart of the campaign: dynamic AI-generated videos and bold Out-of-Home (OOH) displays featuring everyday users confidently perched atop a vivid orange bull—a playful nod to moomoo’s logo and a powerful symbol of market confidence. Known’s creative team used advanced AI techniques to craft both moving visuals and striking static placements, transforming Grand Central Station into an immersive brand experience.

More than attention-grabbing, these AI-enhanced visuals embody moomoo’s mission: empowering retail investors to take charge of their financial journey with confidence. Such visuals have a powerful ability to foster emotional connections and memorable experiences with audiences.

AI Innovation Meets Creative Strategy

Nik Kleverov, Emmy-recognized creative director and AI filmmaker, underscored the campaign’s significance, describing it as a landmark moment in the intersection of creativity and technology—a prime example of AI content moving beyond the digital sphere and into the physical world.

Nik Kleverov said, "It was exciting to work on this as it is a prime example of AI content making its way out into the real world! The work features people confidently riding moomoo's signature bull through everyday moments. It's a fun, visually striking way to reinforce control and confidence in financial trading - an idea masterfully crafted by Known."

Setting New Standards in AI Advertising

Known designed the campaign to resonate deeply with consumers, emphasizing control and confidence in financial trading through engaging and relatable scenarios. This visually compelling strategy aligns with Known's reputation for combining sophisticated data science and analytics with impactful storytelling. The campaign also establishes a benchmark in seamlessly integrating AI-generated content into real-world advertising scenarios, showcasing how advanced technology can significantly elevate brand experiences and consumer perceptions.

Redefining Consumer Engagement Across Platforms

Known’s strategy extended far beyond Grand Central. Complementing its impactful OOH visuals, moomoo expanded its reach through strategic placements on social media platforms, including YouTube, LinkedIn, Facebook, X (formerly Twitter), Instagram, and Reddit, along with strategic podcast partnerships. The omni-channel approach ensures moomoo’s signature orange visuals and empowering message reach investors wherever they are, creating a cohesive brand presence across platforms.

Moomoo's Commitment to Empowering Retail Investors

At the core of moomoo’s “Take Charge of Your Trading” campaign is a direct appeal to retail investors. As part of the promotion, eligible new users can receive up to 30 free stocks—double the previous offer—and earn an 8.1% APY on uninvested cash for three months. The goal is clear: equip users with valuable tools while fostering financial literacy and long-term engagement.

Neil McDonald, CEO of moomoo US, shared the vision behind the campaign: "As we step forward into the U.S. market, the 'Take Charge of Your Trading' campaign represents not just our commitment to financial literacy and education, but our dedication to connecting with our customers in a meaningful way. We're excited to share our vision with New York City commuters and visitors and invite everyone to be part of the journey ahead."

The Future of AI-Powered Campaigns

The campaign's initial launch at Grand Central Station marks just the beginning, promising more innovative and AI-driven content as moomoo expands its presence across the U.S. market. Through creative applications of AI, advertising agencies like Known—supported by visionaries like Nik Kleverov—are setting new standards. Moomoo’s campaign exemplifies how AI-generated visuals can seamlessly integrate into real-world advertising, creating emotional connections and memorable brand experiences. The full campaign will be released soon, so stay tuned for further updates.

Looking Ahead: A New Era of Interactive Advertising

As AI technology evolves, advertising is poised to shift even further—from static visuals to fully interactive, personalized experiences driven by AI, AR, and VR, redefining consumer engagement.

Campaigns like moomoo’s illustrate how brands can harness these tools to build stronger, more dynamic relationships with consumers through immersive, interactive advertisements, setting the stage for a future where ads become personalized experiences, actively responding to consumer behaviors in real-time. AI-driven advertising may soon become less about passively viewing content and more about actively participating in uniquely customized brand interactions, forever reshaping how brands and consumers connect.

Editor’s Note: This article was created by Alicia Shapiro, CMO of AiNews.com, with writing, image, and idea-generation support from ChatGPT, an AI assistant. However, the final perspective and editorial choices are solely Alicia Shapiro’s. Special thanks to ChatGPT for assistance with research and editorial support in crafting this article.