Adobe Firefly Video Model Brings AI-Powered Editing to Premiere Pro

Since its launch in March 2023, Adobe Firefly has revolutionized the creative landscape by introducing innovative AI models across imaging, design, and vector tools. These models power key features like Generative Fill in Photoshop, Generative Remove in Lightroom, Generative Shape Fill in Illustrator, and Text-to-Template in Express. The creative community and enterprise customers have embraced these features, generating over 12 billion images and vectors, making Firefly one of the most rapidly adopted tools within Adobe's ecosystem.

The Power of Video in Engagement

As video remains the leading format for audience engagement, Adobe is set to introduce the Firefly Video Model, coming in beta later this year. This new model will revolutionize professional workflows within Adobe's industry-leading video tools, like Premiere Pro. It aims to help editors ideate and fill gaps in their timeline, while adding new elements to existing footage, empowering them to unleash their creativity efficiently.

Developed with Creators’ Rights in Mind

Like all other Adobe Firefly generative AI models, the Firefly Video Model is designed to be commercially safe, with content trained solely on media Adobe has permission to use. User-generated content is never part of this training process, allowing creators to use the model with confidence.

Key Features of the Firefly Video Model

The demand for short-form video content continues to grow, putting more pressure on editors to deliver faster while managing multiple aspects of post-production, such as color correction, titling, visual effects, and more. Adobe’s Firefly Video Model leverages AI to help editors streamline these tasks, enabling them to focus on creative storytelling while maintaining high-quality results within tight deadlines. You can view video examples on Adobe's blog post.

Simplifying Post-Production with AI-Powered Tools

Common editorial challenges like filling footage gaps, removing unwanted objects, smoothing transitions, and finding the perfect B-roll are time-consuming but crucial to creating a compelling narrative. With Adobe's AI tools, editors can address these tasks more efficiently. Additionally, tools like Frame.io streamline collaboration by integrating review and approval processes directly into the workflow, ensuring editors and stakeholders stay aligned.

Generative AI Takes Video Editing to New Heights

Adobe's Firefly Video Model introduces groundbreaking features such as Text-to-Video generation, allowing editors to use text prompts and camera controls like angle, motion, and zoom to create B-roll footage in under two minutes. Whether it’s generating landscape shots, filling gaps in footage, or producing atmospheric elements like fire and smoke, the Firefly Video Model offers vast creative potential. The more specific and detailed your prompts, the better the model can harness that information to create richer, more inspiring imagery and seamless b-roll.

Expanding Creative Boundaries with Firefly Video

In addition to creating video footage, the model supports ideation for 2D and 3D animation, Claymation, and custom text effects. Editors can bring still images to life with Image-to-Video functionality and use Generative Extend to seamlessly extend clips, perfecting transitions and enhancing visual storytelling.

Join the Firefly Video Waitlist

With all these advancements, Adobe Firefly Video Model is poised to become an essential tool in the creative community’s workflow. To get early access to the beta version of Firefly Video, sign up for the waitlist and stay updated on the latest developments.