5 New AI Tools for Amazon Sellers to Boost Growth and Engagement

Amazon has introduced five new generative AI tools designed to support the growth of sellers and enhance the shopping experience for customers. These innovations aim to simplify business operations for small and medium-sized sellers while providing personalized experiences for shoppers. Here’s a look at what’s new:

1. Project Amelia: Your Personal Selling Assistant

Project Amelia, an AI-powered assistant currently in beta for select U.S.-based sellers, offers personalized recommendations, insights, and business metrics to help sellers optimize their operations. It can identify business opportunities, diagnose issues, and suggest actions to improve sales and inventory management. Sellers can ask questions such as, “How is my business performing?” and Project Amelia will instantly and securely provide access to sales and business metrics, compare trends, and offer personalized guidance. Accessible directly from Seller Central, Project Amelia empowers sellers with tailored strategies and insights to drive growth.

2. Enhanced Product Listings with Generative AI

To help sellers create high-quality product listings quickly, Amazon is expanding its generative AI capabilities. Sellers can input a brief description, URL, or product image, and the AI will generate comprehensive listings with engaging titles, bullet points, and descriptions. Later this year, a new bulk listing feature will enable sellers to upload spreadsheets with minimal details and let the AI generate rich content for multiple listings simultaneously, with highly optimized detail pages, accelerating the process of getting products in front of customers.

3. Simplified A+ Content Creation

Amazon’s A+ Content tool, which allows brands to create detailed visuals like image carousels and comparison charts, now includes new AI features to streamline content creation. This update helps brands develop engaging narratives and high-quality imagery that highlight their products' unique qualities; A+ Content has the potential to increase sales by up to 20% for sellers. Amazon is helping brands showcase their identity by allowing them to enter key product descriptors, such as “premium leather” or “ideal for any occasion,” which the tool then uses to create compelling narrative content that highlights the product’s unique features. By uploading a product image, sellers can also generate visually engaging backgrounds and scenes that bring their products to life and better communicate their brand story. These new tools enable even smaller brands, without extensive resources or agency support, to effortlessly create high-quality, branded content that resonates with customers and boosts brand visibility. This free generative AI tool is now available to U.S. brand owners and will be expanded to additional countries by the end of the year.

4. Personalized Shopping Experiences

Amazon is leveraging generative AI to provide more personalized product recommendations and descriptions based on individual shopping behavior. Customers will see curated recommendation categories on the homepage and throughout their shopping journey based on their activity. For instance, rather than suggesting “More like this,” we’re now offering tailored recommendations such as “Gift boxes in time for Mother’s Day” or “Cool deals to improve your curling game,” based on a customer’s shopping habits. Additionally, if a customer frequently searches for gluten-free products, the term “gluten-free” will be highlighted in relevant product descriptions, making it easier for them to find what they need. This enhancement is especially beneficial for mobile shoppers, helping sellers connect with the right audience more effectively despite limited screen space.

5. AI-Powered Video Ads

The new Video Generator tool enables sellers to create engaging video ads using just a single product image. This AI-powered tool produces custom dynamic videos that showcase a product’s features, offering sellers a cost-effective way to create visually compelling advertisements that captivate customers and boost engagement. These videos use Amazon's unique retail insights to vividly showcase a product’s story in ways that resonate with customers.

Driving Success with AI Innovation

These advancements are powered by Amazon Web Services’ generative AI capabilities, including Amazon Bedrock. By leveraging foundational models, Amazon supports the success of its sellers and enhances the overall customer experience.

Currently, these tools are available to a limited group of U.S. sellers, with plans for broader rollout in the coming months. Amazon’s commitment to innovation reflects its ongoing efforts to empower sellers and provide a better shopping experience for customers.