(BOULDER, CO) -- New Frontier Media, Inc. (Nasdaq: NOOF - news), a leader in the electronic distribution of adult entertainment, announced that it has signed a multi-year agreement with iN DEMAND for carriage of its Pleasure(TM) network. As a result of the contract, Pleasure will be available to cable operators representing over three million digital households across the country. iN DEMAND will carry Pleasure on Telstar 7, transponder 4 and is expected to be available by April 15.

``Because cable operators are quickly migrating adult pay-per-view networks toward digital delivery, the relationship with iN DEMAND represents a meaningful increase in the number of digital addressable homes that can access our network in a very efficient manner,'' stated Ken Boenish, Senior Vice President Affiliate Sales & Marketing. He added, ``With digital buy rates generating approximately three times more than analog buy rates, we hope to become an important programming partner to the cable operators such as Time Warner, AT&T, Comcast, MediaOne and Cox Communication who currently access programming through iN DEMAND.

ABOUT iN DEMAND

iN DEMAND L.L.C. is the nation's leading pay-per-view network, offering titles from all of the major Hollywood and independent studios, plus sports, subscription sports packages and entertainment events through its 60-channel digital pay-per-view multiplex service. iN DEMAND serves over 1,800 affiliated systems with approximately 28 million addressable households nationwide.

The company's five shareholders include TCI Communications, Inc., Time Warner Entertainment * Advance/Newhouse Partnership, Comcast Programming Ventures, Inc., MediaOne of Delaware, Inc. and Cox Communications Holdings, Inc. Further information about the company can be found on the Internet at www.indemand.com.

ABOUT NEW FRONTIER MEDIA, INC.

New Frontier Media, Inc. is a leader in the electronic distribution of adult entertainment with an unparalleled library of content. Through its television subsidiary, the Company distributes adult entertainment via pay-per-view and subscription cable/satellite video networks. Cable/DBS networks include Pleasure(TM), the most-edited standard available in the category; TeN, The Erotic Network(TM), which incorporates a partial-editing standard and Extasy(TM), the least-edited standard.

Through its Internet subsidiaries, New Frontier Media designs, creates and implements Company-owned subscription/membership-based web sites for the adult Internet consumer markets. It also operates Internet traffic sales and acquisition programs for the adult webmaster community. In addition, the Company serves as a single source for a comprehensive range of high-performance Internet products and services, including transaction processing, dedicated access, web hosting, co-location, e-commerce application development, streaming media, and bandwidth management. New Frontier Media's network infrastructure enables the delivery of live and on-demand video events to millions of Internet users.

For more information contact Keely Hawk, VP Corporate Communications at (303) 444-0900, extension 145.

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of Securities & Exchange Act. The Company intends forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. All statements regarding the Company's expected financial position and operating results, its business strategy its financing plans and the outcome of any contingencies are forward- looking statements. The forward-looking statements are subject to risks, and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements.