(TALLINN, ESTONIA) -- A well-endowed resident of the Estonian town of Parnu is determined to have sex with 100 women in three days in order to make it into the Guinness book of records.

Porn king Aivar Palumae is organizing the event in the hopes of beating the current record held by an American, the newspaper Eesti Pornomees reported on Friday. "If 23-year-old Max is able to do this, he will get into the Guinness book of records," Palumae told the paper.

The venue for the record-breaking attempt will a camping area in the resort town of Parnu, and it will take place at the end of August.

Max and his 20-cm penis won a national contest for the biggest penis in Vyru two months ago. He told Eesti Pornomees that at this point twelve of his girlfriends are willing to take part in his attempt to break the record. Max has appealed to all his friends to "lend" him their girlfriends for the event, but is not sure he will be able to find 100 volunteers.

Palumae became famous a year ago when he tried to organize an Event to break the love-making record for women. His protege, known as Sexy Christie for her unrelenting passion for sex, was ready to "please" 300 men in one day. But the record-making attempt had to be cancelled in the absence of the necessary number of willing men.