(BEVERLY HILLS, CA) -- The country is in a recession. Anyone with a bank account already knew that but it is official now. And while more and more retail outlets are shuttering up or desperately trying to shore up holiday business after a less-than-stellar Black Friday some retailers are still finding reason to celebrate.

That can be boiled down to two simple words: Sex sells.

And no retailer has more reason to crow than Hustler Hollywood which celebrates its 10th anniversary today.

The flagship store of the Hustler retail empire is throwing a big bash Wednesday night to cheer its continued success and thank its customers.

Hustler Magazine founder Larry Flynt will be on hand to sign autographs and meet with fans. Joining him will be XXX adult stars and January 2009 Hustler Honeys Riley Evans and Daisy Marie.

Opening to huge success on December 3, 1998, Hustler Hollywood has proven that shopping for adult-themed merchandise can and should be a fun and rewarding experience. Hustler Hollywood’s upscale stores cater to the sophisticated adult consumer looking for the best in apparel, lingerie, toys and DVD’s. Hustler Hollywood, Sunset is the jewel in a retail crown that includes ten locations throughout the country. For more information on other retail locations or to purchase online go to www.hustlerhollywood.com.

Who: Hustler Empire founder Larry Flynt and adult stars Daisy Marie and Riley Evans!

What: In-store signing and celebration of Hustler Hollywood’s 10th Anniversary

When: Wednesday, December 3rd at 7pm

Where: Hustler Hollywood 8920 Sunset Blvd. West Hollywood, CA 90069 Ph: 310.860.9009.

For everything Hustler, visit www.hustlerworld.com.