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August 29, 2000 07:15am
PRVT: Private Licensing Agreement signed with Playboy Entertainment Group
Source: Private Media Group, Inc.
by: Company Press Release

(BEVERLY HILLS, CA / BARCELONA, SPAIN) -- Private Media Group, Inc. (Nasdaq:PRVT – News) and Playboy Entertainment Group, Inc., worldwide leaders in premium quality entertainment for adults including products, services and Internet content, today announced they have signed a two year Motion Picture Output Licensing Agreement. Private will supply Playboy Entertainment Group, Inc., with film content for Playboy’s television networks throughout the Americas.

According to the agreement, PEGI will receive the exclusive rights to broadcast Private’s content on their networks while paying an undisclosed amount over the 24-month period of the agreement. Berth Milton, CEO of Private Media Group commented, “This agreement with Playboy reaffirms my view that the value of our content and its quality are very highly regarded in America. Playboy TV provides an excellent showcase for our high quality movies.”

James L. English, President of Playboy TV Networks, said, “Playboy’s world-wide television networks enjoy the reputation of providing the highest quality entertainment for adults. This relationship further enhances Playboy’s position by presenting these high quality European movies in this hemisphere. Additionally, Private owns a library that Forbes magazine called ‘the MGM archive’ of the adult entertainment industry. This is an invaluable opportunity to ensure that Playboy TV networks’ movie content continues to deliver the best movies.”

Playboy Enterprises is an international multimedia entertainment company that publishes editions of Playboy magazine around the globe; operates Playboy TV and Spice networks around the world and distributes Playboy programming via home video and DVD globally; operates a direct marketing business, including Critics' Choice Video and Collectors'

Choice Music catalogs and websites; markets Playboy-branded consumer products sold worldwide; operates Playboy.com, Inc., which includes the Playboy.com, Playboy Cyber Club, The Playboy Store, Playboy Auctions and Cyberspice websites; and has reentered the casino gaming business.

The leading publicly quoted adult entertainment company in the world, Private Media Group Inc., is the founder of the globally established brand name ‘Private’ and has positioned itself in the market place with a visionary management strategy that combines both New Economy (Internet, multimedia, e-commerce) and Old Economy (videos, magazines) business models. Maintaining a total adult lifestyle philosophy, this is reflected in the company’s broad range of products and services, both proprietary and licensed, and its strategic policies of development, diversification and acquisition.

For more information, visit the companies’ corporate websites at www.prvt.com. and www.playboy.com.

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27a of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company’s current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information, please contact: In Barcelona, Spain: Johan Gillborg of Private

Media Group Inc., +34-93-590-7070, johan@milcap.es; or In London, England: Adam Reynolds of Hansard Communications.Com, +44-207-840-7782, adam.hansard@clsholdings.com.

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