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November 17, 2005 09:30am
Playboy & Private Merge Spice Platinum & Private Gold
Source: Private Media Group, Inc., Playboy TV International, LLC
by: Company Press Release

(LOS ANGELES, USA/BARCELONA, SPAIN) -- Private Media Group Inc. (NASDAQ: PRVT) and Playboy TV International, a Playboy Enterprises, Inc. (NYSE: PLA) company, announced today the signing of a five-year agreement to merge their two adult pay-TV channels, Private Gold and Spice Platinum, consolidating their market leadership in Europe. The new channel will be called Private Spice.

Under the terms of the agreement, Playboy TV International will operate, distribute and market the new channel and Private will provide content, brand and marketing support. Currently, there is little overlap between the two channels and subsequently the new channel will significantly increase the distribution in the region.

The new channel will make available for the first time unique and proprietary quality content, offering flexible language tailoring and market localization. Platforms will now be able to offer their viewers a unique channel developed and serviced by the world's leading adult television brands, while ensuring professional reliability and continuity.

Mark L. Rudolph, Executive Vice President and Managing Director, Playboy Television International said: "With this strategic initiative we will provide our customers and viewers the combined strength of Private and Spice in a single channel. The deal reflects Playboy TV International's successful development of its distribution and channel management in Europe and places the new channel in a market position second to none."

Berth Milton, CEO of Private Media Group commented: "Our collaboration with Playboy TV International enables us to increase our broadcasting presence in Europe and we are delighted with this opportunity which will certainly have a significant positive impact on our business. This agreement clearly demonstrates that demand for high quality content is key and confirms Private's unique position in the adult broadcast market."

Notes to the editors:

The Spice Platinum channel Launched in 2001, Spice Platinum has rapidly become one of Europe's most sought after and fastest growing premium adult networks now reaching subscribers in over 15 countries. Spice Platinum is broadcast to cable and direct-to-home (DTH) satellite TV subscribers across Europe. Spice Platinum uses the best producers from Europe and North America to deliver the highest quality programming 24 hours a day.

The Private Gold channel the Private Gold channel is currently distributed in Europe and Latin America. Launched in 2000, it is one of the leading Adult Pay-TV channels in Europe. The channel is distributed in Europe via Satellite and Cable in 25 countries in the region. The content shown on the channel is proprietary to Private.

About Playboy Television International Playboy TV International, wholly owned by Playboy Entertainment Group, Inc. (PEGI), a division of Playboy Enterprises, Inc. (NYSE: PLA), develops and operates quality adult entertainment television networks worldwide under the Playboy TV and Spice brands. PTVI has full ownership of the Playboy TV network, the Adult Channel, Spice Extreme, and Climax 3 in the United Kingdom and Europe as well as an equity interest in Playboy TV Japan, Channel Ruby and Playboy TV Latin America & Iberia. Playboy TV International is headquartered in Los Angeles with major presence in key European and Asian markets. Under strategic alliances with leading international partners, PTVI operates branded networks in Australia France, Germany, Hong Kong, Israel, South Korea, New Zealand, Poland, Scandinavia, Taiwan, and Turkey. PTVI also distributes its content through commercial web sites, via mobile platforms, on DVD, and to pay television stations.

About Private Media Group with its forty year track record, Private is a leading global adult entertainment company that distributes its content over a wide range of media platforms, including narrow and broadband Internet, DVD and video, magazines, broadcasting and wireless technologies. It owns the worldwide rights to one of the largest archives of high quality adult content in the world, which it physically distributes in over 40 countries.

Disclaimer This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because these statements are forward-looking and apply to future events, they are subject to unpredictable circumstances, which could lead to results materially different from those anticipated by the Company.

For further information please contact:
Private Media Group
Alejandra Moore Mayorga
Tel: +34 91 531 23 88
AMoore@GrupoAlbion.net / PRVT.com

Playboy TV International
Richard Gale
Tel: +44 208 581 7000
Cell: +44 7780 706 976
RGale@playboy.com

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