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August 12, 2005 02:33am
Deep Star Launches Caliente En Demanda
Source: Deep Star Broadcasting Systems, Inc.
by: Company Press Release

(CHATSWORTH, CA) -- Deep Star Broadcasting Systems, Inc. takes another major step with today's announcement of the upcoming launch of its second adult Video On Demand service, Spanish language Caliente En Demanda.

John Chambliss, president of Deep Star, described the company's newest service. "Caliente En Demanda is now set to launch on a number of MSOs in August. And coupled with its sister platform, Heat On Demand, will allow affiliates the opportunity to simultaneously offer a broad mix of both English and Spanish language content to their viewers. Additionally, we have created special sixty second, PG rated television spots in both Spanish and English, which MSOs have begun utilizing to advance-sell and cross-promote both services."

Chambliss also elaborated on Deep Star's new support website. "In late-August, we'll launch a special website designed to uniquely support both Heat On Demand and Caliente En Demanda. This site will provide many features to acquaint viewers with our current content offerings, as well as future . And with one simple click, it auto-translates everything, including trailers, into either Spanish or English. I might add that this site will specifically 'support' our platforms, and not compete with affiliates by selling DVDs or other products."

Richard Arnold, CEO of Deep Star elaborated on the benefits Caliente En Demanda represents to the company's growing family of content providers. "With our unique revenue sharing program, this new service allows our studios and producers the opportunity to enjoy yet another revenue stream - additional funds they will receive with each new service we launch. This rev share arrangement continues to draw the industry's most talented filmmakers, who we consider to be the 'life blood' of both Deep Star and the industry as a whole."

Bill Furrelle, Senior VP of Affiliate Sales for Deep Star translated the company's programming methodology into a sales perspective. "Caliente En Demanda facilitates a unique bi-lingual offering of the broadest possible mix of high quality programming, and represents yet another compelling reason for MSOs to carry Deep Star's services as their primary adult offering."

Furrelle also touched on Deep Star's "video on demand exclusivity", which he feels is another key to the company's competitive edge. "Our content is not offered on any linear channels, so affiliates do not find a Deep Star program appearing on other services they may also be carrying, and thus inviting 'multi-layered exposure' competing for the same consumer dollar."

Packed with superstar talent delivered by world renown filmmakers, Heat on Demand and Caliente En Demanda are at the forefront of the booming business of Video On Demand."

For more sales information contact: Bill Furrelle, Deep Star Broadcasting Systems, Inc., Bill.Furrelle@DeepStarMail.org, 914.632.0407

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