Quick Index
 Adult Industry News
Search AINews Database
Type Keyword or Phrase Here
Advertise with AINews Pornography feminists unshackle their desires and celebrate their sexuality in the patriarchal world

Front Page
Film News
Media News
Business News
Clubs & Appearances
Law & Politics
Internet & Mobile News
Lifestyles Arts Health Charity
Letters to the Editor
Movie Spotlight Reviews
Pornstar Pages
AINews Staff
Ad Rates
PR 101: Press Release Service

Porn for GEEKS! Meet me & my friends!

Eva Angelina at Twistys

July 27, 2005 04:59am
Crush Wins Case Against WCP
Source: Crush Entertainment
by: Company Press Release

West Coast Productions Shuts Down "Azz Like Whoa" Video Series After Crush Entertainment Alleges Federal Trademark Infringement of Its Ass Like Whoa Brand.

Crush Entertainment has won a wide-ranging legal victory against West Coast Productions in an effort to protect its "Ass Like Whoa" trademark from infringement.

Crush Entertainment - which was founded in 2001 and owns AssLikeWhoa.com, JoiRyda.com, and the affiliate program CashLikeWhoa.com - took immediate action after finding out that West Coast would release a new video line called "Azz Like Whoa" on March 7 of this year.

Crush Entertainment legal affairs director T. Victor Stevens said his company was deeply concerned by West Coast's Azz Like Whoa title -- which is nearly identical to Crush's Ass Like Whoa name -- and said Crush was prepared to dig in for a long legal battle if necessary.

"From the start we saw this move by West Coast as a blatant and egregious infringement on our Ass Like Whoa brand and we hired a top lawyer to make sure that West Coast was stopped," Stevens said. "We thought that their tactic threatened the very existence of our company. It was something we could not - and would not - tolerate."

According to the terms of an out-of-court settlement, West Coast Productions must:

1. Pay Crush Entertainment an undisclosed amount in damages.

2. Pay all legal fees and costs that Crush Entertainment incurred during the legal dispute.

3. Stop production of its new Azz Like Whoa video line after producing only one volume under that name.

4. Pay for the worldwide recall of thousands of copies of its Azz Like Whoa DVDs and VHS products that have already reached video store shelves and are being sold by online outlets.

5. Never again use the Azz Like Whoa title on any future VHS or DVD releases or other products.

According to a legal recall notice that was sent to West Coast's distributors, all Azz Like Whoa titles previously sent to any video store or online outlet must be immediately recalled and shipped back to West Coast Productions for reimbursement or a replacement video. Under the terms of the legal agreement, West Coast must cover any shipping and handling costs incurred during the recall.

Any store owners and webmasters still selling WCP's Azz Like Whoa video should contact West Coast Productions immediately for a copy of the recall notice and instructions on how to comply with the recall.

"This is a huge, clear-cut victory - and a very good day for the entire Crush Entertainment family," Stevens said. "We are happy that this situation has been resolved. They are still recalling their videos, and now we can focus again on giving our fans the high-quality Ass Like Whoa products they love and expect from us."

Crush Entertainment was represented by trademark attorney Holly Pranger of the Pranger Law Group, who is the same lawyer who recently helped three-time AVN performer of the year, Lexington Steele, win the rights to his domain name in a highly-publicized cybersquatting case.

Pranger said West Coast's use of the Azz Like Whoa name would likely have created a false designation of origin and could mislead the public into thinking the video is sponsored by or associated with Crush Entertainment's Ass Like Whoa brand, which has been on the market since November 2001.

"The trademark Ass Like Whoa is distinctive in the industry and Crush Entertainment is smart to protect its valuable intellectual property asset. The adult entertainment industry is built almost entirely on trademarks, performer names and copyrighted material, all of which may be protected under federal and state laws, but I am still shocked by the amount of infringement that is tolerated," said Pranger.

Pranger said Crush Entertainment has filed for a federal registration of its AssLikeWhoa trademark, which will increase the amount of protection it is currently afforded under the law. According to Pranger, every performer should register his or her name and every trademark should also be registered to ensure maximum protection under the law.

"This industry is no different than any other business, and if you do not enforce your intellectual property rights you risk losing them," said Pranger.

Stevens said he believes that West Coast Productions use of the Azz Like Whoa title "would have piggybacked on our name and profited from the years of goodwill we already created with our fans and business partners throughout the industry."

"Our marketing and promotional work over the past four years has established the Ass Like Whoa product as a worldwide presence in adult entertainment, particularly in the ebony niche," he said.

After receiving letters threatening legal action if West Coast did not stop using the Azz Like Whoa title, WCP would not admit any wrongdoing but agreed to change the name of the Azz Like Whoa series to something else different from Ass Like Whoa.

Pranger said evidence of potential confusion surfaced immediately after West Coast announced it would release Azz Like Whoa. After a February 26 article appeared on AVN.com about West Coast's planned ALW release (, Crush Entertainment received numerous emails from customers of AssLikeWhoa.com and people in the industry asking if it was associated with the video or if WCP was authorized to use the ALW name. And industry discussion boards like EbonyTraffic.com were buzzing with chat speculating that it was direct copying.

Crush Entertainment is a global leader in the ebony adult marketplace and provides adult entertainment and adult video content to a worldwide audience. The company is a provider of adult entertainment and adult videos featuring women in the increasingly popular "big booty" niche. Traffic for the website AssLikeWhoa.com has been ranked as high as the 88,000th most popular website out of tens of millions of websites on the Internet, as ranked by Alexa.com. CashLikeWhoa.com has been ranked as high as the 25,000th most popular site on the Internet. Both websites and the AssLikeWhoa trademark are featured on, linked to, and promoted by numerous other adult websites around the world. In addition, hundreds of websites promote Crush Entertainment's AssLikeWhoa.com, JoiRyda.com and other sites through the CashLikeWhoa.com affiliate program. Crush Entertainment websites have over 100 adult videos for sale and has over 20,000 model shots for viewing. The company's videos are sold in all 50 states in the United States and more than 60 countries around the world.

Advertise with AINews

Related Stories

Related Sites - WARNING! Graphic Content


2018 Gentlemen’s Club EXPO and Adult Nightclub & Exotic Dancer Awards Show

Top Stories

Sarah Vandella: Pushing my Boundaries

MWA: 12/10/18

MWA: 12/08/18

Reagan Foxx: A Ton of Fun

MWA: 11/28/18

MWA: 11/18/18

Depression in the Industry

Vanna Bardot: The Girl with the Braces

Scarlett Mae: Making Sex Feel Natural

MWA: 11/08/18

HardArt's Sexual Harassment Trailer

MWA: 11/07/18

HardArt Announces Sexual Harassment

Love in the Digital Age ~ Reviewer Rated

Being a Pornstar

Sexual Harassment Trailer

HardArt Lauches Website

OneStone Hub

E11EVEN, Nova Win at ED Expo

HardArt Rejects Director Sally Forth

MWA: 08/19/18

Stokely Cherry OTM

August Taylor MILF PoY Nom

Phoenix Divina Hooking

ED Expo Opening Party

Vickie Jay on VNALive

HardArt 3 Pic Deal

Iron Girls 6

Carmen Valentina NightMoves Nom

Dillion Harper at Expose

Texas, Monroe, Valentien to SEXPO

The Puppeteer

Urban X Voting Open

Brooklyn Chase in Madison

HardArt's Hypersexuals a Success!

TES Affiliate Conference

Jessica Johnson Hooking

MWA: 07/27/18

Vote Olive Glass, NightMoves

Attn: Club Owners, Managers, Staff, Entertainers

2018 Inked Awards

Hard Art's Hypersexual

MWA: 07/25/18

Johnson Hosts Urban X

Dee Wallace at Horrorfest

MWA: 07/19/18 - XRCO

AirBnB Discriminates Against Sara Jay

Hard Art Shoots First

MWA: 07/21/18

Holly Hendrix at Exxxotica

Karen Fisher at Exxxotica

Carmen Valentina at Exxxotica

DomCon Registration Opens

Luna Star at Exxxotica

Elvira Receives Price Award

BSF Media Welcomes Sabrina Deep

MWA: 07/18/18

Jenevieve Hexxx Site Launch

Sex Expo NY 2018

MWA: 07/16/18

MWA: 07/15/18

Bush 7

Hard Art Signs Director

Pulse Inks Hard Art

MWA: 06/28/18

New Studio: Hard Art

XRCO Changes Venue

The Roast of April O'Neil

McCullough, Rai on Inside

Morgan, Foxxx CoHo XRCO

Big Ass Rubdown ~ Reviewer Rated

MWA: 05/03/18

MWA: 04/29/18

MWA: 04/28/18

Natasha Nice Free Agent

Holly Hendrix Self Booking

CDC: Undetectable HIV

2018 XRCO Nominees


Natasha Nice Gangbang

Amateur Introductions 26

Sex Expo NY 2018

2018 XRCO Awards Announced

Anal Violation of Bonnie Grey ~ Reviewer Rated

Eros, a Short Film

Lee Signs Victoria June

Maxine X Voted #1

Czernich Releases Heavy Rubber 37

Legal Panel: Weinstein, #MeToo

Consent Checklist

Nice Girls Swallow 10

Paradise Wins Best Condom

Paradise, Astroglide StorErotica Nom

Paradise Marketing New Website

Dennis Paradise Inducted

Stories From

Law & Politics

APAG Investigates Abuse

Prop 60, Part One

Prop 60, Part Two

Official APAG Statement

Darling Running for Assembly

Possible Identity Theft

Bunny Ranch Special

Prop 60 Defeated

Tarts for Trump

Darcy Tyler Jailed

Weiner Offered Media Director

Julia Ann Against Prop 60

Pedophile Olympic Coaches Exposed

Law & Politics Section Index

Alice Polls Her Clients

What Prop 60 Really Is

IEAU Statement on Prop 60

FLOTUS Shatters Porn Search Records

Debbie Wasserman Schultz Offered $50K

Cruz Receives Porn Offer

Performers File Unpaid Wage Claims

Candidate Sex Tape Scandal

Donald Trump Porn Parody

Sex with Donald Trump

Hof Runs for Senate

Hookers for Hillary

Adult's Achilles Heel

AHF's Hidden Agenda

Pistol, Ross Talk Condoms

Modern Comstockery

Hof on Phoenix Hooker Bust

Cal/OSHA vs Evil Angel

Pornstar Graduates Law School

AHF Against AB 999

CraigsErotica Letter to Senators

Amazon Crushes Small Business

Letter of Equality

ASACP Service Recognition Award

Suit Filed Challenging Measure B

ASACP Ready For Internext

Octomom Loses Civil Suit


Crakmedia ASACP Corporate Sponsor

Mo Reese Statement

CAM4 Newest ASACP Sponsor

Takedown Piracy Removes 10,000,000

Three Stooges Porn Controversy

Suing: Wasn't Sexy Enough

Lords of Acid Censored

Nate Glass on CNBC

Copyright © 1998 - 2018 Adult Industry News (AINews.com)
All materials constituting text, articles, press releases, stories, columns, photographs, graphics, and code on the AINews.com domain are protected by copyright, and either owned by Adult Industry News (AINews.com), or reproduced with permission from other copyright owners. It may be downloaded and printed for personal reference, but not otherwise copied, altered in any way, or transmitted to others, without the written permission of Adult Industry News (AINews.com).