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July 18, 2005 12:00am
Rick's Acquires CouplesClick
Source: Rick's Cabaret International, Inc.
by: Company Press Release

(HOUSTON, TX) -- Rick's Cabaret International, Inc. (NASDAQ:Rick), the leading operator of gentlemen's nightclubs, said today it has acquired CouplesClick.net of Bellaire, Texas, a nationwide online matchmaking service that caters to people in the "swingers" lifestyle.

The CouplesClick.net operations will be merged with Rick's rapidly growing CouplesTouch.com, the leading Internet-based dating service for couples in the Southwestern U.S.

As part of the acquisition CouplesClick.net founder and CEO Shane Dodson will join Rick's Cabaret as marketing director for online matchmaking services.

The terms of the sale provide for Rick's Cabaret subsidiary, RCI Dating Services, Inc., to acquire the CouplesClick.net domain name in a stock transaction.

"Shane Dodson has developed one of the top dating services of its kind in the country and it will broaden our membership base significantly," according to Eric Langan, CEO of Rick's Cabaret. "In addressing this growing segment of online matchmaking services we have identified an area that enables us to grow our Internet revenue and profit with modest capital investment."

CouplesTouch.com began in 2003. For a nominal monthly fee, the site allows people to get acquainted online before meeting in person. Serving primarily Texas and Louisiana residents, it has grown by about 10 percent in the past year. Launched in January 2004, CouplesClick.net has a national membership base and also links to couples clubs in nearly all states. Both sites offer comprehensive information on members such as their relationship status, sexual preferences, the kinds of relationships they are looking for, hobbies and personality traits.

"CouplesClick.net is a perfect match for our couples matchmaking services, which provide a secure meeting place for the rapidly increasing number of people around the country who are involved in this alternative lifestyle choice," said Travis Reese, Rick's Vice President of Technology. "We are looking forward to further growth in this sector as we benefit from Shane Dodson's extensive marketing and promotion skills.

Mr. Reese noted that partner and affiliate programs are available and he invited Webmasters seeking such opportunities to contact webmaster@CouplesTouch.com.

About Rick's Cabaret

Rick's Cabaret International, Inc. (Ricks.com) operates upscale adult nightclubs serving primarily businessmen and professionals that offer live adult entertainment and high quality restaurant and bar operations. The company owns, operates or licenses eleven adult nightclubs in New York City, New Orleans, Houston, Minneapolis, Charlotte and other cities under the names "Rick's Cabaret," "XTC," "Club Onyx" and "Hummers." No sexual contact is permitted at any of these locations. Rick's Cabaret also owns an adult Internet membership Web site, CouplesTouch.com, and a network of nine online auction sites for adult products under the flagship URL NaughtyBids.com. Rick's Cabaret common stock is traded on the NASDAQ SmallCap market under the symbol Rick. For further information contact IR@Ricks.com.

Forward-Looking Statements:

This press release may contain forward-looking information within the meaning of Section 21E of the Securities Exchange Act of 1934 that involves significant risks and uncertainties, and is subject to the safe harbors created by this section. Important factors that could cause actual results for Rick's Cabaret to differ materially from those indicated in this press release include the risks and uncertainties as to the future operational and financial results of our Web sites, conditions relevant to real estate transactions, the future operational performance of our partners, the laws governing the operation of adult entertainment businesses, competitive and economic factors, dependence on key personnel and the ability to manage operations. Rick's Cabaret has no obligation to update or revise the forward-looking statements to reflect the occurrence of future events or circumstances. Please refer to the documents Rick's Cabaret files from time to time with the Securities and Exchange Commission, in particular the most recent quarterly reports on Form 10-QSB and annual report on Form 10-KSB, which are available at the company's website, Ricks.com.

For Rick's Cabaret:
Allan Priaulx, 212-338-0050 IR@Ricks.com

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