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PR 101: Press Release Service

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June 15, 2005 12:00am
Vivid Licenses "Leapscan" From Xobile
Source: Vivid PR
by: Company Press Release

(LOS ANGELES, CA) -- Vivid Entertainment Group, the world's leading adult film company, has signed an exclusive licensing agreement with Xobile, a subsidiary of Adult Entertainment Broadcast Network (AEBN), for advanced Leapscan(tm) technology that will enable cellphone users to preview films while they shop in adult video stores.

The system utilizes proprietary Leapscan barcode scanning technology that allows cell phone users to stream videos such as trailers of videos onto camera-equipped mobile devices as they hold them in their hands.

"This is a great technology," said Steven Hirsch, co-chairman of Vivid. "All consumers need to do is point their camera phone at the barcode of our DVD box. The Leapscan software in the cellphone interprets the barcode, accesses the Web browser on the phone, then either downloads or streams a video trailer from a Xobile server to the customer's wireless device. It takes a matter of seconds and the viewers will be able to tell immediately if they want to purchase a specific video. It creates a very personal relationship with our consumer.

"This is such an exciting time for technology and as usual the adult sector is leading the way in creating new products and services that will invariably be in common use in a few years," Mr. Hirsch added, noting that age verification would not be an issue since there won't be any nudity involved.

"Leapscan is the most advanced use in the U.S. Of two-dimensional barcode technology," according to Harvey Kaplan, CEO of Xobile (pronounced zoh-buhl), a Charlotte, NC subsidiary of AEBN, the global leader in adult video on demand distribution. "Leapscan is also exceptionally easy to use. The software can be downloaded by SMS from a friend or from Xobile.com and other designated websites. Once you have the software, you just point your cellphone at the package, the 2D reader interprets the barcode information and voila, you can see a video trailer right then or store it for viewing later."

Mr. Kaplan noted that more than half the cellphones being sold today globally are enabled for this technology, and the number is increasing rapidly.

Vivid and Xobile will introduce the Leapscan technology at the Internext Summer 2005 expo August 5-7 at the Westin Diplomat Resort and Spa in Hollywood, FL.

Leapscan is part of a new generation of 2D bar codes from Xobile that can be read by cellphones. Its unique and patented structure allows for easy and quick decoding by regular VGA cameras even in low light environments. It supports omni-directional capture as well as various angles or shadowed images. Leapscan technology provides consumers with the ability to access content instantaneously without the hassle of manual data-entry or the need to navigate from one page to another. Users point at a code with their camera phones and are immediately redirected to the proper Wap page. Leapscan provides consumers with an unmatched user experience. With an elegant and recognizable square design the small Leapscan logo can be harmoniously and effectively added to any product packaging or printed advertisement. Leapscan is currently supported by most Symbian OS based and Windows Mobile camera phones and will be progressively extended to a larger base of handsets.

About Vivid:

The Vivid Entertainment Group is the world's leading adult film company. Founded in 1984, Vivid pioneered the "Vivid Girl" concept, under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. Vivid has always placed heavy emphasis on high quality erotic film entertainment for the couples market. It has created wide brand-name awareness through its films and through a licensing and marketing program that extends to advertising, apparel, book publishing, virility supplements, condoms, snowboards, calendars, comic books and a variety of other products. Most recently, the company licensed an upscale nightclub in the Venetian Hotel in Las Vegas. The company is known for its innovative technological advances such as full function DVDs, a fast growing wireless program that is already active in 20 countries and its popular website vivid.com. Vivid is a major supplier of content for pay-per-view networks in North America and internationally. The best selling hard cover book How to Have a XXX Sex Life: The Ultimate Vivid Guide, was co-authored by the Vivid Girls and published by HarperCollins. For more information contact RM@Vivid.com.

For more information or interviews:
Ellie Reeve
Vivid Press Office,
RM@Vivid.com
800-762-4761

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