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PR 101: Press Release Service

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PumaSwede.com

May 17, 2005 01:00am
Sales Surge for Vivid's Herbal Supplements
Source: Vivid PR
by: Company Press Release

(LOS ANGELES, CA) -- Sales of the Vivid Entertainment line of herbal virility supplements have surged in recent months, driven by unprecedented sales growth in Asia, a sexy and aggressive new global advertising campaign, and the use of famous Vivid Girls to help promote the products.

"Sales of the Vivid-branded line of male and female sexual virility products have gone through the roof!" asserted Laurie Oceguera, Director of Marketing for Herbal Groups, Inc., Vivid's marketing partner for its line of branded virility supplements. "Since we started selling internationally, the Vivid male virility product is now #1 in its category in Asia."

Additionally, the products' sales have more than doubled thanks to a global ad campaign. An Herbal Vivid commercial can be seen on the Spice, Playboy TV and Hot Network channels and the product has also been promoted on popular radio programs such as the Tom Leykis Show, Tony Bruno Show and the Howard Stern Show. The products are also advertised in leading men's magazines and are promoted through an extensive direct mail network that reaches millions of households per year.

"Our target customers are males, ages 35-70, so we have focused our media buys on schedules that reach that demographic," said Ms. Oceguera. "The Vivid Girls are also a great marketing tool, which became evident at the recent Natural Products Expo West in Anaheim, California, where customers waited in long lines to get the autographs of Vivid superstars Lexie Marie and Monique Alexander.

Since Herbal Groups broadened distribution of the Vivid products outside of the U.S. to include the Asia market (Japan, Hong Kong, Taiwan and China) sales have increased 158%, said Ms. Oceguera. "Vivid is using the marketing expertise of Buccone, Ltd., which is exclusive distributor for the herbal products in Asia and has already made Herbal Vivid the top selling male virility supplement in China. Buccone presented the Vivid products to more than 355 medical companies and over 350,000 professional visitors at recent trade shows such as the China Medicine and Health Food Fair and the New and Specific Drug, Non-prescription Drug Exhibition with enormous success."

Herbal Groups, has been a Vivid partner since 2002 and is the exclusive manufacturer of Vivid supplements. Information about the Vivid line of supplements can be found at HerbalVivid.com . For wholesale opportunities, interested companies should visit Herbal Groups website at HerbalGroups.com.

About Vivid:

The Vivid Entertainment Group is the world's leading adult film company. Founded in 1984, Vivid pioneered the "Vivid Girl" concept, under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. Vivid has always placed heavy emphasis on high quality erotic film entertainment for the couples market. It has created wide brand-name awareness through its films and through a licensing and marketing program that extends to advertising, apparel, book publishing, virility supplements, condoms, snowboards, calendars, comic books and a variety of other products. Most recently, the company licensed an upscale nightclub in the Venetian Hotel in Las Vegas. The company is known for its innovative technological advances such as full function DVDs, a fast growing wireless program that is already active in 20 countries and its popular website vivid.com. Vivid is a major supplier of content for pay-per-view networks in North America and internationally. The best selling hard cover book How to Have a XXX sex Life: The Ultimate Vivid Guide, was co-authored by the Vivid Girls and published by HarperCollins. For more information contact RM@Vivid.com.

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