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PR 101: Press Release Service

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January 10, 2005 12:00am
Vivid Club Debuts Venetian Las Vegas
Source: Vivid PR
by: Company Press Release

(LAS VEGAS, NV) -- Vivid Entertainment, the world's leading adult film studio, has entered into a licensing agreement with a subsidiary of ARK Restaurants Corp. [Nasdaq: ARKR] to open Vivid, an upscale nightclub, at the Venetian Resort Hotel Casino.

The new club will open to the public on Tuesday, January 11, 2005. Vivid offers a new, intimate spot for guests to indulge in Las Vegas' nightlife scene. Upon entering the club, guests will walk under 20 ft. long wood trellises with syncopating beams of light that lead them into the main room. The club's interior design features the rich colors of dark stained wood columns highlighting violet and burgundy wall coverings. Located at the Venetian on the second-level balcony overlooking the Las Vegas Strip, Vivid provides a stimulating space and sensual atmosphere perfect for dancing and intimate conversation with friends.

Perhaps the most impressive aspect of the club is the extraordinary technology it features. Vivid is the first and only Las Vegas space to feature holographic images of dancing girls projected throughout the club. These three-dimensional silhouette images are reflected onto "trans-screens," large panels of glass hung above the banquettes, to create the illusion of live dancers. Additionally, the dance floor is surrounded by a 25 ft. wide light-emitting wall containing thousands of tiny bulbs. Images on a unique light wall are controlled and synchronized by a proprietary electronic music program.

"We are delighted to be working with ARK Restaurants Corp., which is one of the leading restaurant organizations in the country and has been extremely successful in the Las Vegas market in particular. The venture further extends our branding program into mainstream entertainment," said Steven Hirsch, co-founder and co-chairman of Vivid.

"It's a really beautiful space and will take its place among the top clubs in Las Vegas. It will be designed to reflect the vibrancy and sensuality of the Vivid image. We think that visitors will be entertained and intrigued by our state-of-the-art holographic image display. The color scheme will be muted yet dynamic and the lighting will change subtly to reflect the music and various moods during the evening," he added.

"This business agreement provides us the ability to use the Vivid trademark in branding the club in the Las Vegas nightlife scene. We believe Vivid conveys a lifestyle that is synonymous with excitement and energy," said Paul Gordon, senior vice president & director of ARK Restaurants Corp.

About Vivid:

The Vivid Entertainment Group is the world's leading adult film company. Founded in 1984, Vivid pioneered the "Vivid Girl" concept, under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. It has created wide brand-name awareness through its films and with a licensing program that extends to advertising, apparel, book publishing, snowboards, calendars, comic books, and a wide variety of other products. Vivid is a major supplier of content for pay-per-view networks in North America and internationally.

About ARK Restaurants Corporation:

ARK Restaurants owns and operates 22 restaurants and bars, 26 fast food concepts, catering operations and wholesale and retail bakeries. Nine restaurants are located in New York City; nine in Las Vegas, Nevada; and four in Washington, DC. The Las Vegas operations include three restaurants within the New York-New York Hotel & Casino Resort; Gallagher's Steakhouse, Gonzalez y Gonzalez, America and operation of the Resort's room service, banquet facilities, employee dining room and nine food court concepts. Within the Venetian Resort Hotel Casino, ARK operates the ultra hip and trendsetting lounge, V Bar; Lutéce, a four star, award winning modern French restaurant and Tsunami Asian Grill featuring Pan Asian cuisine and acclaimed sushi.

For More Information:
Terri Maruca/Moranda Stephens, Kirvin Doak Communications: 702.737.3100
Celena Haas, ARK Las Vegas: 702.414.4828
Ellie Reeve, Vivid Entertainment: 212.338.0050, rm@vivid.com

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