July 18, 2000 06:21am
Vivid Video and Porn Star Clothing Create Vivid Gear
Source: Vivid Video
by: Company Press Release
(VAN NUYS, CA) -- Adult entertainment giant Vivid Video, and cutting edge apparel designers Porn Star, have teamed up to create Vivid Gear, a hip, new line of clothing targeted at a burgeoning alternative young market.
Vivid Gear will include T-shirts, hats and other street wear that will feature the mega-popular adult stars, the Vivid Girls. The specially designed clothing will carry logos and the likeness of film stars including Janine, Raylene, Cassidey, and other famous contract Vivid Girls.
``By aligning ourselves with a forward thinking apparel company, Vivid is positioned as the first player in the adult industry to be able to benefit from this exposure through clothing. This exemplifies how Vivid once again is bridging the mainstream gap by appealing to a demographic audience that consistently purchases adult products as well as trend-setting clothing,'' said David Schlesinger, Vivid's Vice President, Internet Marketing.
Vivid's creative input is assisting Porn Star in producing the clothing while Porn Star will handle the entire order fulfillment. Vivid Gear can be purchased on the internet at www.vividgear. com. The clothing is also being sold in boutique stores across the country.
Vivid, a leader in adult entertainment since its formation in 1984, is well known for its ``Vivid Girl'' concept under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. Vivid places heavy emphasis on high-quality erotic film entertainment for the couples market and innovative technological advances such as full-function DVD. The company has developed powerful partnership with companies such as Playboy and a number of leading European and Asian television broadcasters. It operates The Hot Network and The Hot Zone, pay-per-view channels that are available in more than 25 million homes in North America.