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PumaSwede.com

November 11, 2004 10:00am
Digital Playground featured on ABC's 20/20
Source: Digital Playground
by: Company Press Release

(VAN NUYS, CA) -- Digital Playground made the lead story on ABC's 20/20 Friday night. ABC ran clips of several adult movies and various behind-the-scene reports in a segment titled, "The Top10 Myths, Lies and Straight Talk About sex." Myth # 9, "women don't like porn", touted Digital Playground as one of two adult production companies banking on women buyers in a market that used to be patronized by a predominately male audience.

The pro-feminist piece interviews sex therapists and female producers and acknowledges that women Do like adult entertainment, just a different type. Women enjoy romance and love depicted in adult movies. They like relationships and intimate interaction and when this is depicted in erotic videos, it takes women approximately 2 minutes to reach arousal.

Digital Playground is female owned and operated and set to capitalize on a sexual revolution for women. Company President, Samantha Lewis confirms 20/20's stance, stating, "On DigitalPlayground.com, 44% of our buyers are women. I believe that we generate a high percentage of women buyers because the content that we provide is created with women in mind. While men have always been the target audience for adult entertainment, the advent of the Internet has offered privacy and autonomy resulting in increased interest in sexual products for women. We are committed to market research and aim to grow with our changing markets. Many of our titles cater to the "couples market"; they have been created for men and women to enjoy together or individually, offering all the hot, hardcore action that men want coupled with fun story lines and aesthetically pleasing, high production values. I encourage women and couples to join the consumer pool. I add a feminine touch, which lends legitimacy to our industry. I require a soft sensuality in some of our films, appealing to a broader audience that includes other women. Adding women to my audience has increased sales and I believe that I've managed to shift gender percentiles that make up our consumer base."

Company Founder, Joone is honored, "Fantastic! ABC 20/20 is giving the men and women in our country a strong message in support of our business. They have been very supportive of the types of films we produce and they're all acknowledging the revolution that is taking place worldwide in support of women's sexuality. I'm always happy to set a standard and an example. We are honored to contribute to the mainstreaming of classy adult erotica."


To view the trailer for Digital Playground's brand new film, Contract Star, featuring Jesse Jane and Teagan Presley, go here: DigitalPlayground.com/mov/contractstar.html

Digital Playground, the filmmaker's company, combines award-winning stars with award-winning directors and a state of the art special effects team. If you would like to request review materials, schedule interviews or layouts with any of Digital Playground's principles, directors or stars, please contact Adella@DigitalPlayground.com.

Attention European press: Joone, Jesse Jane and Teagan Presley will be available for media in Italy on November 12-14 and England on November 19-21. Please contact Adella@DigitalPlayground.com for scheduling.

About Digital Playground, Inc.:

Digital Playground is the undisputed world leader in adult filmmaking and interactive formats. They've built their reputation creating, marketing and branding the most recognized, demanded and highest billed adult performers in the world. Teaming these exclusive contract stars with award-winning directors and a comprehensive post-production facility, complete with the only state of art special effects team housed by an adult entertainment compendium places DP miles ahead of the competition. Founded in 1993, Digital Playground created, produced and trademarked "Virtual sex", the first and most technologically advanced cyber sex simulator on the planet. Female owned and operated, Digital Playground emphasizes quality first in every venture with fastidiously high production values in erotic film and novelties for women, men and couples. Digital Playground's commitment to excellence, innovative technology, brilliant full-length productions and exclusive contract stars are the secrets to their success. Bridging the gap between the entertainment industries, assisting the mainstream world with their quest for sex and the sex world with their quest for mainstream inclusion makes Digital Playground the highest demanded supplier of content for pay-per-view networks worldwide. For further information visit DigitalPlayground.com or contact Adella@DigitalPlayground.com

Contact:
Adella O'Neal
Adella@DigitalPlayground.com
(818) 376-8488

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