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PR 101: Press Release Service

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October 20, 2004 02:00am
Private Stars 3 Follow-on Series
Source: Private Media Group, Inc.
by: Company Press Release

(BARCELONA, SPAIN) -- Private Media Group Inc. (NASDAQ NM: PRVT) announced today that the first of the three follow-on series of the controversial reality show Private Stars is in full production at the Private Stars House at an undisclosed location in Southern Europe.

Berth Milton, President and CEO of Private Media Group commented: "Following Private Stars' success on Bravo cable TV in the UK, the reception we received at Mipcom was extremely encouraging and has led to a number of interesting broadcast and licence requests. We are continuing with our development of the format and have initiated production of the first of three follow-on series as well as unveiling associated product lines such as 24 hour Web coverage."

Private Stars was presented at this year's Mipcom audiovisual trade show for professionals in Cannes (17-21 October), which draws more than 10,000 delegates and 3,000 professional buyers from all around the world. According to Agence France Presse (AFP): "TV execs [at the trade show] confirm that reality television is still a hot ticket with the format proving a winning formula with 16 to 35 year-old audiences around the world."

At the fair, Private Stars shared the limelight with the Us blockbuster reality show the Apprentice1, with AFP reporting that "The maximum exposure prize will probably go to the new porno reality show".

In Private Stars, five of Private's top female performers are living together with five male contestants whose dream is to star in an adult movie. The five female performers are putting the boys through heaven and hell in order to pick the lucky winner. The prize will be a contract to star in Private's next main feature production to be shot in Southern Europe at a magnificent 16th century chateau linked historically to Napoleon Bonaparte.

As from today, fans can follow the Private Stars production live online at PrivateStars.com. Via hidden webcams the viewer will be able to follow the action 24/7 in real-time. Also available on the website are interviews with the cast and crew, and daily updates on the action in the house.

Notes To the Editors

About Private Stars

Private Stars is an adult reality show where five male contestants compete to feature in a new Private Media adult entertainment film. The airing of the first series of the reality show on the UK satellite and cable network Bravo earlier this year has beaten all of Private's expectations. From 16 to 25 August (11.00-11.30pm), the ten-episode reality show ranked in the top two Bravo programmes of 2004 for that time slot in both overall adult viewers and adult male viewers. The show is currently being sold in territories worldwide. Three follow-on series are currently planned.

About Private Media Group

With its 40 year track record, Private is a leading global adult entertainment company that distributes its content over a wide range of media platforms, including narrow and broadband Internet, DVD and video, magazines, broadcasting and wireless technologies. It owns the worldwide rights to the largest archive of high quality adult content in the world, which it physically distributes in over 40 countries.

Disclaimer

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact
Alejandra Moore Mayorga
Tel +34 91 531 23 88
AMoore@GrupoAlbion.net
Private.com

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