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PR 101: Press Release Service

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September 22, 2004 12:00am
Private Stars: 3 Follow-on Series for UK
Source: Private Media Group, Inc.
by: Company Press Release

(BARCELONA, SPAIN) -- Private Media Group Inc. (NASDAQ Nm: PRVT) is pleased to announce that the controversial airing of the reality show Private Stars on the UK satellite and cable network Bravo has beaten all of Private's expectations.

The Bravo network attracts a prime segment of ABC1 adults aged between 16 and 34 years. From 16 to 25 August (11.00-11.30pm), the ten-episode reality show ranked in the top two Bravo programmes of 2004 for that time slot in both overall adult viewers and adult male viewers, showing its attraction to a female audience with a share of on third of the overall adult viewers. Since 30 August, several re-runs of the show were broadcast by Bravo.

Private Stars is an adult reality show where five male contestants compete to feature in a new Private Media adult entertainment film. The contestants are evaluated by five of Private's top female performers and successively eliminated.

Marten Kull, Chief Marketing Officer at Private commented on the success: "Private Stars' controversial and novel format led to high expectations for this programme. It has beaten all of them and viewer feedback has been phenomenal. The new series, drawing on the experience of the pilot show is sure to make more media history."

The initial Private Stars series featured male contestants from South Africa, the Us, the UK and the Netherlands as well as five of Private's popular adult film actresses. Casting is now in progress for three new series to be produced in October, November and December.

Berth Milton, President and CEO of Private Media Group explains: "As one of the most experienced adult entertainment companies we are ideally placed to professionally produce a reality format which shows viewers what other reality shows only hint at. The enormous success of the first series clearly demonstrates the global sales potential of our proprietary format.

"The first series, already shown in the UK, is now being marketed internationally through various efforts such as participation at Mipcom 2004 in Cannes. The three new series in production will be directed towards English speaking markets around the world and feature added-value tie-ins such as viewer polling by cellular phone and telephone voting. The Private Stars reality format will also feature prominently in our DVD product line." - . -

About Bravo

Bravo is UK's ultimate entertainment destination for men. Bravo premieres an eclectic and award-winning blend of programming covering an expanse of genres including cutting edge original productions Fashanu's Football Challenge, Street Crime UK and Travel Sick. Bravo is the exclusive home of all Brazil's World Cup 2006 Qualifying matches, and is responsible for launching the latest and brand-defining series of hit spy drama Alias as well as the UK exclusives of animations Stripperella and Kid Notorious. Bravo is wholly owned by Flextech Television.

About Flextech Television

Flextech is the content division of Telewest, the broadband communications and media group. Its core business is the supply of entertainment, information and interactive content and services to the UK multi-channel television and online markets. Flextech is the BBC's partner in UKTV. Together they are the largest supplier of basic channels to the UK pay-Tv market with a portfolio that combines wholly owned and managed channels, including the fourteen joint venture channels with the BBC.

Flextech's branded content, coupled with Telewest's broadband network, allows the combined group to capture the expanding market for broadband products, including voice, video and interactive services, across multiple platforms.

About Private Media Group

With its 40 year track record, Private is a leading global adult entertainment company that distributes its content over a wide range of media platforms, including narrow and broadband Internet, DVD and video, magazines, broadcasting and wireless technologies. It owns the worldwide rights to the largest archive of high quality adult content in the world, which it physically distributes in over 40 countries.

Disclaimer

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact

Alejandra Moore Mayorga
Tel +34 91 531 23 88
AMoore@GrupoAlbion.net
Private.com

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