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July 06, 2004 12:00am
Rick's Club Onyx Off to Strong Start
Source: Rick's Cabaret International, Inc.
by: Company Press Release

(HOUSTON, TX) -- Club Onyx, a new upmarket gentlemen's club operated by Rick's Cabaret International, Inc. (NASDAQ: Rick) in the Galleria section of Houston that caters to urban businessmen and professional athletes, is off to a spectacular start, according to its owners.

"Just three weeks after we opened Club Onyx we are attracting an a-list clientele of gentlemen from every sport and every profession," said Eric Langan, CEO of Rick's Cabaret, a publicly traded company that operates stylish clubs featuring adult entertainment. "Revenues at Club Onyx have exceeded our expectations and are rivaling the business we did during Super Bowl week in February. This week should be phenomenal because of the 75th Major League Baseball All-Star Game July 13th at Minute Maid Park in Houston," he added.

Club Onyx opened June 10th at the newly remodeled 12,800 square foot site of the original Rick's Cabaret nightclub after the company's management decided to take its highly successful upscale gentlemen's format into one of the fastest growing but underserved demographic segments - the universe of highly successful and increasingly affluent urban males. The club is located at 3113 Bering Drive at Richmond.

Mr. Langan said the club is succeeding in reaching its targeted audience of urban executives and professionals, business travelers, pro athletes and people who are visiting Houston for ball games, conventions and other activities. "The popularity of our VIP room is particularly strong," Mr. Langan said. "Also, the club has also begun building a substantial mid-day business, helped by a free lunch during the week that features prime rib of beef on Wednesdays. It's a hard for guys to pass up that kind of free meal."

Since the 1980s Rick's Cabarets have enjoyed a reputation for offering high quality entertainment for gentlemen at upscale nightclubs, featuring beautiful women and fine restaurant service. Anna Nicole Smith met her wealthy husband while dancing at Rick's Cabaret in Houston. Thirteen performers from Rick's have become Penthouse Pets (three have been named Pet of the Year) while three have become Playboy Playmates. Rick's Cabaret International, Inc. went public in 1995. Mr. Langan joined the company in 1998 and has led it since 1999. He has steadily expanded Rick's operations, adding new club formats and growing revenues and profit.

About Rick's Cabaret

Rick's Cabaret International, Inc. (Ricks.com) owns and operates upscale adult nightclubs serving primarily businessmen and professionals that offer live adult entertainment, restaurant and bar operations. The company owns and operates seven adult nightclubs under the name "Rick's Cabaret" and "XTC" in Houston, Austin and San Antonio, Texas, and Minneapolis, Minnesota, licenses Rick's Cabaret in New Orleans, and owns an adult-themed club called "Encounters" that serves the couples or "swingers'" market and a sports bar called the "Hummers," both in Houston. No sexual contact is permitted at any of these locations. Rick's Cabaret also owns two adult Internet membership Web sites at CouplesTouch.com and XXXPassword.com that contain content acquired from wholesalers, and a network of nine online auction sites under the flagship site NaughtyBids.com. These highly automated sites provide a sales platform for adult products and services in an auction format and generate revenues through transactional service fees. Rick's Cabaret common stock is traded on the NASDAQ Small Cap market under the symbol Rick. For further information contact IR@Ricks.com.

Forward-Looking Statements:

This press release may contain forward-looking information within the meaning of Section 21E of the Securities Exchange Act of 1934 that involves significant risks and uncertainties, and is subject to the safe harbors created by this section. Important factors that could cause actual results for Rick's Cabaret to differ materially from those indicated in this press release include the risks and uncertainties as to the future operational and financial results of our Web sites, the future operational performance of our partners, the laws governing the operation of adult entertainment businesses, competitive and economic factors, dependence on key personnel and the ability to manage operations. Rick's Cabaret has no obligation to update or revise the forward-looking statements to reflect the occurrence of future events or circumstances. Please refer to the documents Rick's Cabaret files from time to time with the Securities and Exchange Commission, in particular the most recent quarterly reports on Form 10-QSB and annual report on Form 10-KSB.

Contacts

Allan Priaulx
212-338-0050
IR@Ricks.com

At a Glance

Rick's Cabaret International, Inc.
Headquarters: Houston, TX
Website: Ricks.com
CEO: Eric Langan
Employees: 70
Ticker: Rick (NASDAQ)
Revenues: $15 million (2003)
Net Income: $.4 million (2003)
Source: via Business Wire Updated 12/29/2003 by company

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