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July 01, 2004 12:48am
Private Launches First Reality Show for TV
Source: Private Media Group, Inc.
by: Company Press Release

(BARCELONA, SPAIN) -- Private Media Group Inc. (NASDAQ: PRVT) a worldwide leader in premium-quality adult entertainment products, services and Internet content today announced the scheduled launch of its first ever reality show for television, "Private Stars".

The ten episode TV series, co-produced with UK indie Giant Film & TV, "Private Stars" offers a unique view into the real lives of porn stars, and those who think they have what it takes to make it in the porn industry.

Chosen from hundreds of eager men, five ordinary guys are given the opportunity to see if they can fulfill their dream of starring in adult films. The five male newcomers are joined by five established female adult film stars in a specially prepared house, under 24 hour surveillance, with cameras capturing every thought, word and deed. In each episode, the performance, personality and action of every newcomer will be assessed by the film's director and their female co-stars. Each day, the guys are put to the test, having to perform in a variety of scenes on the set of movie production. The end of every day sees the newcomers every flaw and failure being discussed in detail, and thereafter some are lucky enough to be saved by the director and one of the newcomers is evicted from the house. In the end the winner is given the opportunity to star in one of Private's blockbuster movies.

The 10 x 30 minutes series will premiere in the UK on men's entertainment channel Bravo from August 16th.

Berth Milton, President and CEO of Private Media Group, Inc. said, "The reality show format is a proven formula in today's television landscape. While this type of formula often features strong elements of sex, Private Stars is the real thing and will attract significant audience attention through its upfront presentation of the subject that is ultimately the biggest interest generator in reality TV."

"This is another example of Private's innovative efforts to expand its product portfolio, with such a prestigious channel airing the world premiere of Private Stars, we believe that this will lead to many additional broadcasting opportunities for this successful format", Mr. Milton concluded.

Brendan Courtney, Executive Producer at Giant Film & TV commented, "We are delighted to be co-producing "Private Stars" with Private Media Group for Bravo in the UK. This is our first series for Bravo in a line of exciting commissions."

Notes to editors

About Bravo Bravo is UK's ultimate entertainment destination for men. Bravo premieres an eclectic and award-winning blend of programming covering an expanse of genres including cutting edge original productions Fashanu's Football Challenge, Street Crime UK and Travel Sick. Bravo is the exclusive home of all Brazil's World Cup 2006 Qualifying matches, and is responsible for launching the latest and brand-defining series of hit spy drama Alias as well as the UK exclusives of animations Stripperella and Kid Notorious. Bravo is wholly owned by Flextech Television.

About Flextech Television

Flextech is the content division of Telewest, the broadband communications and media group. Its core business is the supply of entertainment, information and interactive content and services to the UK multi-channel television and online markets. Flextech is the BBC's partner in UKTV. Together they are the largest supplier of basic channels to the UK pay-TV market with a portfolio that combines wholly owned and managed channels, including the fourteen joint venture channels with the BBC. Flextech's branded content, coupled with Telewest's broadband network, allows the combined group to capture the expanding market for broadband products, including voice, video and interactive services, across multiple platforms.

About Giant Film & TV

Giant was started by a team of professionals who have wide-ranging experience in all areas of television and film production - from directing and producing through to editing and presenting. Commissions so far have included a documentary about Ricky Gervais (star of BBC's "The Office"), two behind-the-scenes specials for Bravo and Living TV introducing new audiences to hit Us TV series "Alias" and "Joan of Arcadia", an award nominated feature length film on the hedonistic "Gumball Rally" which rumbles across the states in May 2003. Also currently in production - "Bullrun Rally - LA to Miami" a 10 x 30 min series about a 2004 rally also for British television.

About Private Media Group with its 40 year track record, Private is a leading global adult entertainment company that distributes its content over a wide range of media platforms, including narrow and broadband Internet, DVD and video, magazines, broadcasting and wireless technologies. It owns the worldwide rights to the largest archive of high quality adult content in the world, which it physically distributes in over 40 countries.

Disclaimer This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact

Alejandra Moore Mayorga
Tel +34 91 531 23 88

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