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Kayden Kross at Twistys

July 01, 2004 12:00am
Private Uses Slim DVD Case for New Releases
Source: Sin Spin PR
by: Company Press Release

(LOS ANGELES, CA) -- Based on the positive feedback retailers and distributors offered on the release of Cleopatra 2: The Legend of Eros in the new Glider case, Private has decided to package all new releases using a slim 7mm case instead of the standard DVD case.

The slim case is easier to stock as two slim cases equal the size of one standard DVD case, therefore doubling the storage capacity and shelf space for the retailer. This also gives mail order and Internet retailers the opportunity to save on mailing costs for their customers.

"The entire supply-chain profits from the slim case size: transport space and the storage capacity in warehouses and shops are doubled," Williams says. "Retailers and video shops can display twice as many titles in the same space. And last but not least, the consumer experiences the slim format and light weight as a welcome alternative."

According to Private sales associate John Florian, the slim case has been a hit with his customers, both retailers and distributors.

"Reports I've been getting back are that the smaller size of case gives everyone a lot more shelf space, and they're getting a break in mailing costs for those who have to ship orders to customers," says Florian. "It's pretty much a good thing for everyone in every step of the retail process."

Private first employed the use of the Glider case with the release of Cleopatra 2: The Legend of Eros in March.

For more information about Private please contact:
Ric Williams
General Manager, Private USA
(818) 504 3136
Ric.Williams@Private.com


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