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April 26, 2004 05:00am
Katie Smith Steps Down From AVN, Launches Throb
Source: Throb
by: Company Press Release

(LOS ANGELES, CA) -- Katie Smith, Director of Corporate Communications for AVN, will step down from her position in April to devote her time to Throb, a strategic marketing and advertising agency that Smith founded in 2002. Among Throb's major clients will be AVN's trade show division and AVN Online magazine.

"I have greatly enjoyed working with AVN's dedicated staff and look forward to continuing my relationship with the company through what I consider to be one of the most exciting sectors of the trade, digital media" states Smith, owner and of Throb.

Throb specializes in the technology trade, non-profit and consumer entertainment industries, working with companies to create marketing programs across multiple delivery platforms--including the web, wireless and broadcast.

"We will continue to work closely with Katie and her new agency to help us achieve our marketing goals", states Darren Roberts, COO Of AVN.

Over the next few months Throb will consult for Internext, Erotica LA and AVN Online. She can be reached at Katie@3OB.com and at 323.997.2194.

About Throb:

Throb is a strategic marketing and advertising agency focusing on digital media. Founded in 2002 by Katie Smith, the company offers over 20 years of combined experience. We are hired by top businesses to audit brands, products and services to plan future revenue models through expert marketplace research. Throb cultivates innovative ideas and helps clients compete by developing new features, benefits and corresponding niche messages that are communicated through high-quality campaigns and marketing programs.

For more information, visit 3OB.com or call 323.997.2194

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