January 06, 2004 12:00am
Superstar Rapper 50 Cent Signs Interactive Deal with Digital Sin
Source: All Media Play
by: Company Press Release
(CHATSWORTH, CA) -- Digital Sin will host superstar rapper 50 Cent at its trade show booth this Saturday, January 10th at the AVN Adult Entertainment Expo in Las Vegas, where it will officially announce he has signed an exclusive deal to create an interactive sex DVD bearing his name.
Digital Sin will collaborate with 50 Cent and G-Unit Adult Films to produce Groupie Luv, which will take viewers inside his X-rated hip hop lifestyle.
Jeff Mullen, director of marketing and media for Digital Sin, told AVN.com the DVD would provide an all-access look at 50 Cent and the G-Unit as they travel the country doing concerts. This will be a first person perspective sex experience for the viewer and 50 Cent would not be the person having sex, but will be the center of attention and directing the party.
"The viewer will get the opportunity to 'have sex' with their girls backstage at the concerts and hang with them on the tour bus," Mullen said. "The viewer will be able to choose which groupies have sex and where the sex will take place because they become a part of the entourage."
Mullen worked closely with Digital Sin's President and 50 Cent's attorney, Theo Sedlmayr, in New York to complete the deal.
"We were warmly received by Mr.Sedlmayr and that put the whole deal on the fast track," Mullen told AVN.com. " 50 is a marketing person himself and understands that this is another marketing outlet for him that will open him up to a bigger audience."
The rapper, whose popularity skyrocketed with the multi-platinum album "Get Rich or Die Tryin'," on the Shady/Aftermath/Universal label is expected to be on the Sands Expo Center show floor about 1:30 p.m. Saturday in the Digital Sin booth.
"This will not be a typical rapper-does-a-porn video," Mullen said. "This will be an unbelievable interactive product shot on high-definition by the leading adult interactive production company in the world that will provide an intimate, up-close, lifestyle experience. 50 is the hottest artist out there and Digital Sin is the only company that can pull off this type of technology correctly and give him the product he truly deserves."
Digital Sin plans to release Groupie Luv later this year.
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