(NEW YORK, NY) -- Visitors to Playboy.com will be among the first to know who is named the first Playmate of the Year of the millennium. Starting today, fans around the world can log-on to ( http://www.playboy.com/live/pmoy ) for behind-the-scenes, multimedia coverage of the renowned annual event, live from the Playboy mansion.

Hosted by E! Entertainment Television's A.J. Benza, Playboy.com's extensive video coverage will feature exclusive interviews from celebrities and Playmates in attendance, including the 2000 Playmate of the Year. Online attendees will get to follow Playboy.com's photographers as they document the 2000 Playmate of the Year's day, from hair and makeup, to the podium presentation, to posing in her new car in the Mansion driveway. Additional photos from the event and a digital portfolio of the 12 Playmates up for this year's honors will be available on the site for users to peruse. Fans can also return to the site on Wednesday, May 3, to view the 30-minute Playmate of the Year special (airing on Playboy TV May 2), streamed in its entirety.

Additionally, members of the Playboy Cyber Club (http://cyber.playboy.com) will be able to access sexy, behind-the-scenes video vignettes produced exclusively for the subscription-based site. Five videos filmed at the 2000 Playmate of the Year's pictorial and video shoots will be available only to Playboy Cyber Club members, as well as dozens of never-before-seen unpublished photos of the 2000 Playmate of the Year taken during her Playboy photo session. Playboy Cyber Club membership is available at $6.95 monthly, $17.95 quarterly or $59.95 annually.

Playboy.com's 2000 Playmate of the Year coverage is sponsored by the Hollywood Stock Exchange® ( http://www.hsx.com/ ), an entertainment web destination where you can buy and sell virtual ``stocks'' in movies, celebrities, musical artists and more.

Playboy.com is a wholly-owned subsidiary of Playboy Enterprises, Inc. (NYSE: PLA - news), an international multimedia entertainment company. Playboy.com operates Playboy-branded Web sites targeting the entertainment and lifestyle interests of young men, including: Playboy.com ( http://www.playboy.com ), an advertising and e-commerce-supported Web site that offers a range of entertainment, information and e-commerce; Playboy Cyber Club (http://cyber.playboy.com), a subscription site featuring premium Playboy content and exclusive online events; the Playboy Store (http://www.playboystore.com), which sells Playboy-branded products; and Playboy Auctions (http://auctions.playboy.com), which auctions Playboy-branded merchandise and admission to Playboy events, and allows fans to auction their own Playboy memorabilia and collectibles. Playboy.com also operates Cyberspice.com (http://www.cyberspice.com), a site featuring premium adult entertainment under the Spice brand, and Rouze.com (http://www.rouze.com), a vertical lifestyle destination blending content, community and commerce.