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PR 101: Press Release Service

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August 25, 2003 12:00am
Private Announces Private Fantasy Channel
Source: Private Media Group Inc.
by: Company Press Release

(BARCELONA, SPAIN) -- Private Media Group Inc. the worldwide leader in premium-quality adult media today announced a 5-year agreement for the broadcast of the Private Fantasy Channel in the United States starting in the fourth quarter of 2003. The channel will be distributed as a pay-per-view service and will be initially available to over 8 million US homes. In addition, Private's popular Private Blue channel will be made available as part of the carrier's Spanish language package in the US.

The Private Fantasy Channel consists of original, premium-quality films, series, interviews and special features that cater exclusively to adults. Private will utilize its archive, the largest library of high quality adult content in the world, and ongoing production to provide content for the channel. The Private Fantasy Channel will be available to subscribers 24 hours a day, seven days a week on a pay-per-view basis.

"We believe that we can be very successful in the large and lucrative Us market thanks to our broadcasting experience, based on three profitable channels that reach 28 million households across Europe and Latin America and a confirmed demand for our content from existing adult broadcasters within the US. "Private's entry into the lucrative Us broadcast market is great news not only in financial terms but also as it significantly raises Private's brand profile in the world's largest market.

"As the owner of all of the programming to be broadcast on these channels, the incremental revenues contribute heavily to our bottom line and will more than compensate for any loss in third party licensing income. In terms of brand impact, we expect the existence of these Private-label channels to increase consumer demand for our off-line products in the Us. We look forward to the launch of the Private Fantasy Channel, US carriage for Private Blue, and the opportunity to immediately offer these channels to other distribution partners in the US," said Charles Prast, President and CEO of Private Media Group. Ends.

About Private Media Group

Private Media Group is a leading global adult entertainment company that distributes its content over a wide range of media platforms, including narrow and broadband Internet, DVD and video, magazines, broadcasting and wireless technologies. Private owns the worldwide rights to the largest archive of high quality adult content in the world, which it distributes physically in over 35 countries and digitally worldwide. For more information on the company, go to PRVT.com.

This release contains, in addition to historical information, forward- looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information about Private Media Group, please contact:

Jorge López
Grupo Albión Asesores de Comunicación, S.A.
C/ Alcalá, 4, 6ª
28014 MADRID
Tel (34) 91 531 23 88
Fax: (34) 91 521 81 87
e-mail: JLopez@GrupoAlbion.net

For further information about Grupo Albión please see our website at
GrupoAlbion.net

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