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August 18, 2003 06:53am
Cal Exotic Novelties Rocks Shane's World with Licensing Agreement
Source: California Exotic Novelties
by: Company Press Release

(CHINO, CA) -- California Exotic Novelties, the world's leading manufacturer of Adult Novelty Products, announced today that they have entered into a licensing agreement to create toys with - the hugely popular - Shane's World Studios brand.

California Exotic Novelties' Director of Marketing, AL Bloom, explained that Shane's World Studios, who has recently received an extensive amount of media attention (Inside Edition, Entertainment Tonight, Stuff Magazine, etc.), is the perfect addition to the CEN family, "Shane's World has really carved their own niche into the adult video marketplace and we feel confident that through our resources we will help strengthen the Shane's World Studios brand."

Shane's World Studios' President, Jennie Grant, equally as excited about the newfound union, offered "California Exotic Novelties is the finest Adult Toy & Novelty manufacturer in the world and I couldn't be happier to align ourselves with them. To be included with their Licensee's - truly, the finest adult has to offer - is very gratifying. I also have a tremendous amount of respect for AL and Susan (California Exotic Novelties' President, Susan Colvin). As a woman trying to make a mark in this adult industry, I admire her - both personally and professionally,"

California Exotic Novelties President, Susan Colvin, also sees a tremendous amount of potential in her newly formed relationship, "Shane's World Studios has certainly done a wonderful job marketing themselves and I feel confident that we can stay true to their target demographic and develop a fun and exciting product line."

The "target demographic" alluded to, involves Shane's World Studios strong presence on College campuses throughout the country. "We've enjoyed a tremendous amount of success with the college crowd and we plan on staying loyal to them. Our toy line will be designed with them in mind," ensured Grant.

Shane's World Studios' models can currently be seen in this Quarter's Abercrombie & Fitch catalog and in their popular - and controversial - College Invasion line. For additional information on Shane's World Studios, please visit ShanesWorld.com. (Please note: Shane's World Studios is Distributed by New Sensations.)

For additional information on California Exotic Novelties, please contact Scott Stein at 310.837.5069 or via e-mail at Scott@CalExotics.com. For sales, contact your local California Exotic Novelties distributor or view their website at CalExotics.com.

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