(Chino, CA) -- California Exotic Novelties, the leading manufacturer of Adult Novelty Products, announced today the hiring of SMS Promotions, who will handle the company's promotion and publicity efforts.

"I am very excited to be working with Scott [SMS Promotions', Scott Stein], offered California Exotic Novelties' President, Susan Colvin. "We both understand the value of publicity and share a common vision on how to increase the company's brand recognition."

SMS President Scott Stein explained, "It's time for the world to know, what has long been common knowledge within the Adult Industry - that California Exotic Novelties is the leading manufacturer of adult novelty items. With a company like Cal Exotics the promotional opportunities are boundless. Our plans are to increase Cal Exotics visibility through a myriad or resources including, cross-promotion and vertical integration. In addition, what a great foundation we have to work with - a former college professor who has made her mark by building a hugely successful adult toy company within a male dominated industry. Maybe we'll pitch the story to Fox."

California Exotics Novelties Director of Marketing, AL Bloom, sees the hiring as a missing piece, "Cal Exotics' infrastructure is obviously in place. We have been hugely successful without any real publicity or promotion outside of the adult industry. I believe that working hand-in-hand with Scott and creating some well conceived promotional strategies will put us 'over the top.'"

SMS' Stein concluded, "I'm extremely excited to be working with both Susan [Colvin] and AL [Bloom]. With Susan, you have one of the most well liked and respected professionals in the adult industry. Not to mention - a great story. With AL [Bloom], you have one of the true pioneers of the adult industry. A man who brings decades of invaluable experience with him."

For additional information on California Exotic Novelties, please contact Scott Stein at 310.837.5069 / 310.927.4767 or via e-mail: Scott@CalExotics.com . For sales, contact your local California Exotics distributor or view their website at CalExotics.com

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