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August 08, 2003 12:00am
Private Announces Private-Branded US TV Channel
Source: Private Media Group
by: Company Press Release

(BARCELONA, SPAIN) -- Private Media Group Inc., the worldwide leader in premium-quality adult media, is pleased to announce the upcoming launch of a Private-branded TV channel in the U.S. market. The Private Fantasy Channel will Make Private-Branded Programming Available to the World's Largest Market

The Private Fantasy Channel will consist of original, premium-quality films, series, interviews and special features that cater exclusively to adults. Private will utilize its exclusive archive of over 500 films-the largest library of high quality adult content in the world-to provide content for the channel. The Private Fantasy Channel will be available to subscribers 24 hours a day, seven days a week on a pay-per-view basis.

Private currently supplies content to the successful broadcast channels Private Blue, Private Girls and Private Gold, which are available to approximately 28 million potential viewers in Europe and Latin America.

Charles Prast, President and CEO of Private Media Group, said: "We are extremely pleased to be able enlarge our broadcast footprint to include coverage within the world's largest market. The Private Fantasy Channel's position as a premium European hard channel differentiates it within the Us market. Given our past success in licensing our movies at premium prices to existing US players and our experience in managing three channels outside the US, we are confident that this differentiation will translate into strong sales. We expect that this channel will also have a significant impact on Private's brand recognition in the US and therefore contribute to an increase in sales of our DVDs, magazines and videos." "We are excited about the response that we have received from a number of leading operators concerning carriage for this channel" said Prast.

Ends

About Private Media Group Private Media Group is a leading global adult entertainment company that distributes its content over a wide range of media platforms, including narrow and broadband Internet, DVD and video, magazines, broadcasting and wireless technologies. Private owns the worldwide rights to the largest archive of high quality adult content in the world, which it distributes physically in over 35 countries and digitally worldwide. For more information on the company, go to PRVT.com.

This release contains, in addition to historical information, forward- looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information about Private Media Group, please contact:
Alejandra Moore Mayorga
Jorge Lo'pez
AMoore@GrupoAlbion.net
JLopez@GrupoAlbion.net
Phone: + 34 91 531 23 88
+34 670 799 335
+34 91 531 23 88
PRVT.com

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