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July 16, 2003 04:40am
Private Porn at Airports
Source: Grupo Albión
by: Company Press Release

(BARCELONA, SPAIN) -- Private Media Group Inc. the worldwide leader in premium-quality adult media is pleased to announce the launch of its Travel Retail collection. Initial branded tower units are to be installed in August 2003 in Zurich and Vienna airports. Traffic through these two airports exceeded 25 million passengers in 2002. Given the large quantity of adult media already sold in airports around the world within traditional press outlets, Private sees an exciting opportunity within the Travel Retail sector. Currently there are over 500 potential sites for the installation of Private's Travel Retail dedicated points of sale worldwide within airports handling hundreds of millions of passengers annually.

With 37 years of operating history, distribution in over 35 countries, and a leading brand, Private is the partner of choice for mainstream distributors to access the growing market for quality adult entertainment. Discussions are currently underway between Private Media Group and a leading Travel Retail operator regarding the future roll-out of Private branded points of sale beyond these two high profile sites.

A world leader in the production and distribution of award winning, high class adult media content, Private will launch an exclusive collection to be distributed through Travel Retail outlets internationally and marketed under the company's flagship Private brand. Private will be launching an exclusive Travel Retail version of its DVD titles as well as a collection of branded merchandise to complement the core product.

The design of the exclusive Private units carrying the collection was conceived through close collaboration with an internationally renowned design company. All DVD products will be presented in an exclusive packaging offering 100% discretion to the buyer.

Charles Prast, President and CEO of Private Media Group stated that "Private, throughout our 37 year operating history, has consistently sought to be the first to enter into new channels of distribution for adult content. Thanks to our commercial reputation, public listing, and brand we have become a trusted partner for mainstream distributors seeking to capitalise on the growing market for adult content. Clearly Travel Retail is a natural progression for our sales and branding strategy. We are highly optimistic about the opportunities both for Private and our partners in this sector and expect that each point of sale will generate well in excess of $100,000 in annual revenues for Private."

About Private Media Group Private Media Group is a leading global adult entertainment company that distributes its content over a wide range of media platforms, including narrow and broadband Internet, DVD and video, magazines, broadcasting and wireless technologies. Private owns the worldwide rights to the largest archive of high quality adult content in the world, which it distributes physically in over 35 countries and digitally worldwide. For more information on the company, go to PRVT.com.

This release contains, in addition to historical information, forward- looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information about Private Media Group, please contact:

Jorge López
Grupo Albión Asesores de Comunicación, S.A.
C/ Alcalá, 4, 6ª
28014 MADRID
Tel (34) 91 531 23 88
Fax: (34) 91 521 81 87
e-mail: JLopez@GrupoAlbion.net

For further information about Grupo Albión please see our website at GrupoAlbion.net

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