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December 13, 2002 10:23am
Playboy TV UK Gets Into Bed with KIT
Source: Playboy TV UK
by: Company Press Release

Playboy TV UK gets into bed with KIT, as the two companies announce the launch of the first ever UK adult Pay-Per-View Video-On-Demand service on 12 December 2002.

Kingston interactive - the broadband TV arm of Kingston Communications - today announces that Playboy TV UK is to unveil it's first ever Video-On-Demand service on KIT - it's broadband interactive TV platform on 12 December 2002.

In a ground-breaking partnership Playboy TV UK, the leading worldwide adult content provider, will use KIT's unique Video-On-Demand platform to offer viewers access to high quality adult films and programmes on an 'on-demand' basis. And because the content is 'on-demand', viewers can pause, stop, fast-forward and rewind - just as they would with a normal video.

Playboy TV UK will continue to offer its broadcast channel on KIT in addition to the new Video-On-Demand service.

Through Playboy TV UK's unique experience with Video-On-Demand services in the Hotel Pay TV market and background in scheduling Pay-Per-View and Pay-Per-Night channels, they are able to provide a selection of content that is already proven to be popular with customers.

At launch, KIT viewers will be able to choose from around 50 films and programmes from the Playboy TV UK video library, renting them directly from their remote control. The new content includes the three main Playboy TV UK brands - PlayboyTV, the Adult Channel, and Spice - and, unlike normal digital TV platforms, will offer viewers previews and synopses of each film allowing them to 'try before they buy'.

Customers will not have to pay a monthly subscription and will be discretely billed at the end of the month. The service will only be available after a 10 o'clock watershed, and an adult Pin number will be required to either preview or rent the content.

KIT Managing Director Kevin Walsh said: "It's tremendously exciting to be able to say that the first ever adult Video-On-Demand deployment in the UK is on KIT. It's also tremendously exciting for our customers who can now schedule their own adult programmes."

Commenting on the deal, Alex Grahame, Affiliate Marketing Manager from Playboy TV UK said: "We now have the opportunity to deliver the very best quality and choice in adult content over an advanced broadcast network. This will drive increased buy rates and deliver returns far outstripping anything that the operator and content provider have ever seen before in traditional linear broadcasting."

For further information please contact:

Ruth Fisher/Sharon Milner
Kingston interactive
T: 01482 602389/01482 602787
E: ruth.fisher@kcom.com/sharon.milner@kcom.com

Alex Grahame
Playboy TV UK
T: 0208 581 7024
E: alex.grahame@playboytv.co.UK

About the Kingston Group

Kingston Communications is an established UK communications company with a strategic focus on three key areas of activity.

The Group's business-to-business solutions division encompasses a broad portfolio of voice, data, internet, mobile and managed services. This national division is complemented by twenty-five metropolitan fibre networks and a long distance broadband network, which was initiated for service in May 2001. Kingston's new media activities include the DSL-based interactive television service KIT and international satellite-centric broadband solutions arm, Kingston inmedia. The Group's East Yorkshire network operation has served business and residential customers since 1904.

About KIT

Commercially launched in September 2000, KIT is a broadband interactive TV service, which uses spare capacity on ordinary copper telephone lines to deliver around 70 channels of digital TV & radio, Video-On-Demand, TV Internet & Email, BBCi Hull, Home Shopping and the KIT Channel - providing local news/community information 24 hours a day.

About Playboy TV UK

Playboy TV UK Ltd., the leading provider of adult erotic TV in the UK, owns and operates Playboy TV, the Adult Channel and Spice UK. Playboy TV UK is now the UK's largest and most established supplier of the adult genre. Its first channel launched in 1992, its second in 1995, and its third in March 2001. Playboy TV UK Ltd. Is a wholly owned subsidiary of Playboy TV International LLC.

About Playboy TV International

Playboy TV International LLC is a joint venture between Claxson Interactive Group and Playboy TV Networks, a division of Playboy Enterprises International, Inc. Playboy TV International develops and operates television channels worldwide under the banner of Playboy, one of the world's most recognized brands. PTVI has full ownership of the existing Playboy networks in the United Kingdom, Spain, Portugal and all of Latin America, and an interest in Playboy TV Japan. PTVI operates Playboy networks in Scandinavia, France, Turkey, Israel, Taiwan and New Zealand. The company owns the Adult Channel in the UK, Spice in Latin America, and an interest in Channel Ruby in Japan, and holds the right to create and distribute Spice-branded television channels worldwide. PTVI also owns and operates Playboy TV en Espan~ol, the Spanish-language channel for the US Hispanic audience.

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