October 01, 2002 07:00pm
Se'xual Bloomingdale's Hottest
by: Kathy Brinson
(OTTAWA, CANADA) -- Michel Germain today announced that demand has thrust se'xual into overwhelming success, becoming a top selling fragrance at Bloomingdale's, its exclusive American retailer.
Sales of se'xual men's have been steadily increasing and this July it became the #1 selling fragrance at Bloomingdale's world-renowned 59th Street location. se'xual was also Bloomingdale's #2 selling fragrance throughout the chain.
"se'xual sparks a sexy and attractive feeling. Those who wear se'xual enjoy many compliments, romantic hugs, and passionate kisses," noted perfumer Michel Germain. "Our growth has been driven by word-of-mouth. Customers who have felt the power and seduction of se'xual share their experiences. This has created a dramatic buzz."
As a result, demand for se'xual is at a premium. To meet this demand, a new warehouse has been constructed, doubling current capacity, and additional professionals have been hired.
"We were confident of Germain's creations from the start. Our buyers look for exclusive, one-of-a-kind merchandise," stated Michael Gould, Chairman and CEO of Bloomingdale's. "Bloomingdale's is known globally for finding luxurious products that become timeless classics." "I guarantee a passionate experience to anyone wearing my fragrances," promises Michel Germain.
Media Relations Specialist
Michel Germain Parfums
115 Industrial Ave.
Carleton Place,Ontario Canada K7C 3P2
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