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PumaSwede.com

July 17, 2002 09:46am
Prvt: Private Provides Adult Content to European Hotels
Source: Private Media Group Inc.
by: Company Press Release

(COLOGNE, GERMANY / BARCELONA, SPAIN) -- Private Media Group Inc., a worldwide leader in premium-quality adult entertainment products, services and Internet content, today announced an agreement to provide adult content to prodac media AG, a leading European hotel entertainment and service provider with over twenty years of experience.

According to the agreement, prodac media AG will have the right to offer Private's vast archive of high-quality films to its hotel guests. Prodac provides an estimated 240,000 hotel rooms worldwide with interactive entertainment and information services, including Pay-TV, games, e-mail and the Internet. Prodac's key customers include the leading hotel chains Hyatt, Novotel, Radisson Sas, Sofitel, Hilton and Sheraton.

Reiner Kaesbach, CEO of prodac media AG, stated: "We are pleased to offer Private's wide selection of high-quality films as part of our entertainment system. Many hotel guests worldwide prefer to have adult films as part of their programming options, and with Private, we now offer our customers the best adult content available."

Charles Prast, CEO of Private Media Group, commented: "As adult entertainment has become more readily available to consumers, hotel guests have become more discriminating in their choice of adult content. This trend, combined with the worldwide consolidation of in-room content service providers, has created a unique opportunity for Private. Our high quality award-winning library offered in six languages and our ownership of global rights has defined Private as the content provider of choice to large international partners such as prodac. We hope to continue to benefit from similar opportunities, in particular in the Us market."

Private Media Group is a leading global adult entertainment company that distributes its content over a wide range of media platforms, including narrow and broadband Internet, DVD and video, magazines, broadcasting and wireless technologies. Private owns the worldwide rights to the largest archive of high quality adult content in the world, which it physically distributes in over 35 countries.

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For more information about prodac media AG, please contact: In Cologne, Germany: Karen NuBmeier, +49-2234-215-105, kn@prodac.com, or visit the corporate Website at ProdacMedia.com .

For further information about Private Media Group, please contact: In Barcelona, Spain: Andre F. Ribeiro, +34-679-983-772, andre@private.com; PRVT.com

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